I’ve been writing here a lot about the development of online TV services and my desire to be able to truly cut the cord and fully rely on the internet for my media consumption. I don’t currently have a cable subscription of any kind, which makes me really really happy, but my system isn’t perfect and could definitely stand to get a lot better.

The biggest thing standing in my way are the paid subscription services. They show up every few weeks to say stupid shit like this about Hulu and similar services: “If I can watch Glee tomorrow morning and I don’t have to pay a pay TV service –- I think that’s bad.” That’s Dish Network’s VP of Online Content Development and Strategy, Bruce Eisen. Sorry, Bruce, but you’re a moron. For starters, Fox – you know, the company that broadcasts Glee – allows me to do this. Why do they do this? Because customers want it. That’s what being in any sort of delivery service is all about – catering to your customers.

Somewhere along the road to present day, guys like Bruce Eisen forgot that their companies exist to deliver a product that customers want, not to dictate those wants by delivering a mediocre product at a ridiculous price. Not to limit consumer access to content but to provide it. Every time a cable or satellite exec says something like this, I can hear PR firms squealing in dismay. “Bruce! You just told the customers you don’t want them to have what they want! You want to bleed them dry before they can have it! These people aren’t stupid!”

And there’s the other problem. All these execs like to talk as though we don’t understand their business, like we can’t possibly understand the position Hulu has put them in. Sorry for asking you to think, Bruce. Sorry for asking you to adapt. Sorry for asking that American business men do what they were born to do. Make things. We’ve stopped making and become a country of consumers. Well I, for one, am done consuming and I’m ready to make.

Yeah, Bruce, that’s from 30 Rock. I loaded it up on Netflix just now, scrubbed forward to the part I wanted and transcribed it. Why can’t you make things like this:

And less like…wait…hold on a sec. Just have to fire up the old satellite and dig through the DV-ah, fuck it. Nevermind.

About a month and a hlaf ago I decided it was time to give a streaming music service a shot. Rdio had just launched with a nifty little free trial so I jumped in there right away, but the selection was severely limited. I went to MOG, which started out okay, until I realized just how much better the Rdio service is.

For starters, Rdio has a vastly superior interface. Every god damn time I open MOG I have to sign in, which is bad enough, but then I can’t just open the player from that sign in page. Yes, I can point my browser to the player location, but I do not want to. I also do not want another browser window open. Seriously, what decade is this? For all the goodness that MOG brings – a nice library, good quality, sturdy streaming, the ability to download and play stuff later – they are way behind the times with regard to design.

The saddest part, much like the current TV streaming, is that MOG just might be the best around. From what I’ve seen of the other services, they’re just as bad, maybe worse, and that just isn’t going to cut it for a service I will use every single day.