This weekend Apple made a sweeping change to its application guidelines, banning any material that could be deemed titillating. Well, not exactly any material, but certainly that of smaller developers. In another sweeping decision that’s rife with ambiguity, Apple has denied and pulled applications from small-name developers whose content was deemed too sexy for the App Store. How do you define too sexy? Pretty much anything that involves showing some skin.

As I mentioned, though, there are exceptions. Sports Illustrated still has its Swimsuit app available and Playboy will reportedly be allowed to keep its content live. This is a surefire way to piss off a lot of people. Some four days after the ban, Phil Schiller finally talked to the New York Times about the bans. “It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see,” he said.

Wait, isn’t that why you guys implemented parental controls? And what of the objectionable material warnings? And what about the fact that anyone wanting to see boobs can still use Safari to get to every porn site on the web? As with previous app decisions, this one reeks of whimsy. Oh, did I ask why Sports Illustrated models and Playmates are somehow less offensive to those women and parents than the girls in the “Beautiful Boobs” app? I bet it’s because they aren’t just the fantasized digital mockups of women with bodies all airbrushed and touched up. These are real women, appearing in real magazines, sticking it to the misogynistic majority by using their vast intelligence to make money with the bodies that have been so objectified in the past. That must be it.