As an app builder, you probably know that app stores are the best places to market and promote your mobile apps. In fact, a recent report by Nielsen reveals that app store searches accounted for 63 percent of all apps purchased in 2011. However, it’s not enough to list your app on iTunes. To maximize search volume, mobile app builders must strive to understand the specific ways in which users search for new products in the app store. By analyzing the following popular search practices, you can tailor your ASO strategy to connect with quality users in the most cost effective way possible:
Search Results Rankings
Are you looking to boost your download rates in the iTunes App Store? While many builders aim to rank high in the app store charts, research suggests that search positioning is far more important. According to a recent article on Tech Crunch, 47 percent of buyers chose an app based on search results ranking compared to 10 percent who purchased an iOS app because it was listed on the charts. Concentrate on organic rankings and see your download rates rise.
Of course, not all app store visitors are shopping with a clear purpose in mind. Because many users browse through available apps before making a decision, it’s important to list your product in the appropriate category. If you’re uncertain about app labeling, take the time to review available options in the store menu before choosing. If two categories seem equally important, consider listing your app in the less competitive one to improve overall search rankings for your product.
Just because a user comes across your app doesn’t necessarily mean he’ll make the decision to buy it. However, including appealing screenshots with your app description can help ensure your product stands out in the crowd. Along with catching the eye of potential buyers, screenshots provide a glimpse into the app’s functionality. People can see how the product works, and what the platform looks like, before making the decision to download.
Reach the Maximum Number of Searchers with Your App
SEO for apps, app store optimization can increase both visibility and download rates for your app. However, it’s hard to reach all possible buyers if you don’t understand how people search. Contact Gummicube today for an analysis of your current ASO strategy and get started down the road to app store success.