According to Gizmodo, AT&T and Verizon have decided to drop all litigation regarding the “map for that” crisis that had everyone in an uproar. Apparently Luke Wilson is pulling his weight, or more likely than not, AT&T realized that the iPhone sells, shitty network or not. It only took a few million handsets to get that message across.
Here’s the official text:
IT IS HEREBY STIPULATED AND AGREED by and between Plaintiff/Counterclaim Defendant Cellco Partnership d/b/a Verizon Wireless (“Verizon Wireless”) and Defendant/Counterclaim Plaintiff AT&T Mobility LLC (“AT&T”) that pursuant to Rule 41(a) of the Federal Rules of Civil Procedure: (a) Verizon Wireless’s claims against AT&T in the above- captioned action are hereby dismissed without prejudice, and (b) AT&T’s counterclaims against Verizon Wireless in the above-captioned action are hereby dismissed without prejudice.
All it really means is the fight is going to be right where everyone loves it: on TV. Oh, and I’d guess Luke Wilson isn’t going anywhere. Really, he needs the work.
What do you do when you’re getting crushed by clever advertising? That’s right. You bring in Luke Wilson. That’s AT&T’s strategy, anyway. Big Blue hasn’t taken well to Verizon’s recent string of “map for that” ads. It even turned to the law for help, but since that’s playing out like a high school homecoming rivalry, AT&T decided to “respond.” I guess that’s what you’d call it.
You can watch the ad below, but I think it’s safe to say that when your punch line is “doesn’t start with the letter V,” you should head back to the ol’ drawing board. Really there’s nothing in the ad to get remotely worked up about. Two of the little digs AT&T tries to get in are actually about the iPhone, which could very shortly end up on other networks. The whole thing is just another reminder that AT&T spends its money in all the wrong places, like buying up celebrity airtime instead of improving its infrastructure. Well done, fellas. Well done.
Verizon’s had some pretty clever ads lately, most of them targeted at AT&T and the iPhone. One of the latest plays on the “There’s an app for that” saying that’s become inextricable from the iPhone. Verizon’s ad instead boasts, “There’s a map for that,” referring to the 3G coverage maps you see in the pictures. AT&T’s taken issue with the ads – so much issue that the iPhone provider is suing – because it claims the ads are misleading.
The bulk of the accusation goes like this:
Consumers are interpreting the white or blank space on the maps to mean that AT&T customers who are not in an AT&T “3G” coverage area have no wireless coverage whatsoever, and therefore have no ability to use their wireless devices for any purposes in vast areas of the country. This interpretation is not surprising as Verizon, in its own coverage maps, uses white space to inform customers that no coverage of any kind exists.
I realize the average American consumer isn’t as tech savvy as you and I, but for people to whom 3G matters I’d say Verizon’s claims are pretty clear. And as someone who has recently moved a fair distance across the country, I can also vouch for the fact that AT&T’s 3G coverage is at least as pathetic as that coverage map shows.
The part of the lawsuit that’s truly entertaining, though, is where AT&T claims Verizon is jealous of the former’s smashing smartphone sales. Sure, AT&T, everyone wishes they were selling the iPhone. You know what no one wants? The massive fallout you’ll see when the iPhone is on every other provider.
According to Gizmodo, AT&T and Verizon have decided to drop all litigation regarding the “map for that” crisis that had everyone in an uproar. Apparently Luke Wilson is pulling his weight, or more likely than not, AT&T realized that the iPhone sells, shitty network or not. It only took a few million handsets to get that message across.
