What do you do when you’re getting crushed by clever advertising? That’s right. You bring in Luke Wilson. That’s AT&T’s strategy, anyway. Big Blue hasn’t taken well to Verizon’s recent string of “map for that” ads. It even turned to the law for help, but since that’s playing out like a high school homecoming rivalry, AT&T decided to “respond.” I guess that’s what you’d call it.

You can watch the ad below, but I think it’s safe to say that when your punch line is “doesn’t start with the letter V,” you should head back to the ol’ drawing board. Really there’s nothing in the ad to get remotely worked up about. Two of the little digs AT&T tries to get in are actually about the iPhone, which could very shortly end up on other networks. The whole thing is just another reminder that AT&T spends its money in all the wrong places, like buying up celebrity airtime instead of improving its infrastructure. Well done, fellas. Well done.