AT&T suing Verizon for “Map for That” ads

There's a map for that.Verizon’s had some pretty clever ads lately, most of them targeted at AT&T and the iPhone. One of the latest plays on the “There’s an app for that” saying that’s become inextricable from the iPhone. Verizon’s ad instead boasts, “There’s a map for that,” referring to the 3G coverage maps you see in the pictures. AT&T’s taken issue with the ads – so much issue that the iPhone provider is suing – because it claims the ads are misleading.

The bulk of the accusation goes like this:

Consumers are interpreting the white or blank space on the maps to mean that AT&T customers who are not in an AT&T “3G” coverage area have no wireless coverage whatsoever, and therefore have no ability to use their wireless devices for any purposes in vast areas of the country. This interpretation is not surprising as Verizon, in its own coverage maps, uses white space to inform customers that no coverage of any kind exists.

I realize the average American consumer isn’t as tech savvy as you and I, but for people to whom 3G matters I’d say Verizon’s claims are pretty clear. And as someone who has recently moved a fair distance across the country, I can also vouch for the fact that AT&T’s 3G coverage is at least as pathetic as that coverage map shows.

The part of the lawsuit that’s truly entertaining, though, is where AT&T claims Verizon is jealous of the former’s smashing smartphone sales. Sure, AT&T, everyone wishes they were selling the iPhone. You know what no one wants? The massive fallout you’ll see when the iPhone is on every other provider.


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