Verizon’s had some pretty clever ads lately, most of them targeted at AT&T and the iPhone. One of the latest plays on the “There’s an app for that” saying that’s become inextricable from the iPhone. Verizon’s ad instead boasts, “There’s a map for that,” referring to the 3G coverage maps you see in the pictures. AT&T’s taken issue with the ads – so much issue that the iPhone provider is suing – because it claims the ads are misleading.

The bulk of the accusation goes like this:

Consumers are interpreting the white or blank space on the maps to mean that AT&T customers who are not in an AT&T “3G” coverage area have no wireless coverage whatsoever, and therefore have no ability to use their wireless devices for any purposes in vast areas of the country. This interpretation is not surprising as Verizon, in its own coverage maps, uses white space to inform customers that no coverage of any kind exists.

I realize the average American consumer isn’t as tech savvy as you and I, but for people to whom 3G matters I’d say Verizon’s claims are pretty clear. And as someone who has recently moved a fair distance across the country, I can also vouch for the fact that AT&T’s 3G coverage is at least as pathetic as that coverage map shows.

The part of the lawsuit that’s truly entertaining, though, is where AT&T claims Verizon is jealous of the former’s smashing smartphone sales. Sure, AT&T, everyone wishes they were selling the iPhone. You know what no one wants? The massive fallout you’ll see when the iPhone is on every other provider.

It’s no secret that much of the iPhone’s success comes from its development community. There are other great touchscreen smartphones out there, but none with application support behind the iPhone.

That’s no secret to Palm, either, and they’re hoping to offer similar support (albeit on a much smaller scale) to win some customers to the Pre. At launch the Pre sold some 50,000 phones and saw 150,000+ apps downloaded in that first weekend. That’s a solid start, but it won’t be long before Pre owners will want more.

Developers released some new Pre apps yesterday, in the midst of the Apple mayhem. The new titles included LikeMe, a restaurant/entertainment recommendation and rating service, and a sports news app for baseball fans. The Pre catalog is still smaller than tiny (like fewer than 50), but the catalog is still in beta, and only a few developers have the kit. As soon as it goes public, I’m sure you’ll see a more rapid influx of applications. Palm should make that happen soon – there’s sure to be a big rush of developers hoping to lure iPhone 3GS customers in the coming weeks.