Apple takes 600,000 iPhone 4 pre-orders
Posted by Jeff Morgan (06/17/2010 @ 1:45 am)
Despite the insane problems during the iPhone 4 pre-order launch, Apple still sold more than 600,000 pre-orders on day one, according to a company statement. That number includes all the carrier sales, which may not have been recorded in full considering pen and paper was being used at one point and it could take some time to log those orders.
From the Apple press release:
Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Appleās new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.
At first, 600,000 seemed a little low, but that’s just the people fanatic enough to go out and order the first day it became available.
Posted in: Apple, iPhone, News
Tags: att, att fail, att security breach, att sucks, iPhone, iphone 4, iphone 4 launch security, iphone 4 pre-order, iphone pre-orders sold out, pre-orders
iPhone 4 pre-order was full of snafus, still sold out
Posted by Jeff Morgan (06/16/2010 @ 1:08 am)

After today’s crazy iPhone 4 pre-order problems, it’s hard to imagine what the 24th is going to look like.
As I mentioned here earlier today, website pre-ordering was down for both AT&T and Apple for most of the day. I finally got one ordered through Apple, still confirmed for delivery on the 24th as far as I can tell, but a lot of people were stuck staring at an error screen, or worse yet, an AT&T retail store for a few hours.
In case you missed the fun, there were reports of errors in the AT&T system that were granting access to another user’s account when you would log in. The AT&T upgrade system was down to the point that some stores were breaking out pens and paper and the old knucklebusters to take orders. Some stores were only taking down phone numbers and credit card info and then calling customers back to finalize the details of the sale. All in all, it was a crazy day full of AT&T’s failure to manage the load on their system, and the phone still sold out.
Here’s the official word from AT&T:
“Because of the incredible interest in iPhone 4, today was the busiest online sales day in AT&T history. As of Tuesday afternoon, customers who preorder iPhone 4 moving forward will receive their device on June 25 or later, depending on when the order is placed. We’ll email customers with confirmation once their order is placed, and again when it ships. In addition, we will have devices available on a first-come, first-serve basis in our stores beginning on June 24.”
As ever, the resounding sentiment from the tech world sounds something like “jesus christ will you idiots end the AT&T exclusivity already?!?” Seriously, Apple, people want the phone so badly they are willing to put up with mountains of carrier-related bullshit to get the thing. Find someone that doesn’t suck, make them pay you to sell your awesome phone. Thanks.