This is the big story today. J. Allard, father of the Xbox, will be retiring from his position at Microsoft. I say “retiring” because there has been so much speculation about why he was leaving and whether he got fired and what he’s going to be starting and on and on and on. He’s just retiring – taking a leave to go explore the things he didn’t have time to explore when he was working a billion hours a week at Microsoft.
To me, though, this isn’t really news. Allard was involved in some great projects – projects that made Microsoft a ton of money – but none of it has really been incredible. In many cases, the Microsoft products Allard has worked on have succeeded not because of incredible innovation but because it was the only game (or one of very few games) in town.
Consider the original Xbox. We knew about it for years leading up to the launch, and the best thing about it wasn’t the controller or the processor or the original Live experience (which was terrible, by the way). The best thing about Xbox 1.0 was a game called Halo. To me, the Xbox was the natural evolution of consoles, and Live was just the maturation of the console form to keep up with multiplayer standards PC players had enjoyed for decades prior.
The Xbox 360 followed the same path as the original – the natural evolution of console gaming. The Live system is better, but still not great by any means, and I know very few people who use their 360 in the ways the commercials would have you believe every geek has his home connected. There are some neat features, like Netflix streaming for one, but there isn’t anything that is truly innovative about the 360. It didn’t change the way I see the entertainment world any more significantly than, say, an iPod video did when it was announced. It performed virtually the same function as the device before it, just a bit better.
My point in all of this is that the last decade or so of devices coming out of Microsoft have been pretty mundane. Anticipated. Expected. I haven’t seen much in the last decade that has made me say, “wow,” in that breathy, holy-shit-you-just-blew-my-mind kind of way. Allard was at the helm for some good stuff, but it was just that – good. Nothing great. Nothing spectacular. His decision to retire will have about as much impact on the gadgets we see as will his decision to pursue “adventure sports.” All the best to you, J., but I can’t say I’m going to miss you.
Early adopters always get pissed when a new device comes out. After all, it can be hard to justify spending another couple hundred bucks on a gadget that closely mimics your current gear. The iPhone is no exception, but luckily AT&T has your back (sort of – their network still blows).
