Following a very public feud over ebook pricing, Amazon has caved to Macmillan, giving the publisher it’s desired $14.99 price point for ebooks. The switch came after Macmillan threatened to pull all future publications from Amazon’s Kindle Store if it wasn’t given flexibility with regard to price.
Amazon announced the news to its customers with the following statement:
Dear Customers:
Macmillan, one of the “big six” publishers, has clearly communicated to us that, regardless of our viewpoint, they are committed to switching to an agency model and charging $12.99 to $14.99 for e-book versions of bestsellers and most hardcover releases.
We have expressed our strong disagreement and the seriousness of our disagreement by temporarily ceasing the sale of all Macmillan titles. We want you to know that ultimately, however, we will have to capitulate and accept Macmillan’s terms because Macmillan has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-books. Amazon customers will at that point decide for themselves whether they believe it’s reasonable to pay $14.99 for a bestselling e-book. We don’t believe that all of the major publishers will take the same route as Macmillan. And we know for sure that many independent presses and self-published authors will see this as an opportunity to provide attractively priced e-books as an alternative.
Kindle is a business for Amazon, and it is also a mission. We never expected it to be easy!
Thank you for being a customer.
I can’t help but feel Amazon is making an irrelevant appeal to the Kindle consumer base. By and large these will be people with more money to spend on books, considering they’ve dropped a couple hundred bucks up front to gain access to the titles. If they really want one of the books, would the consumer base really not buy because of a $15 price tag, one that’s still far cheaper than the hardback option? Probably not.
As a writer, I’m reassured to see publishers taking the reins on this one.
Source: Amazon
A few weeks ago I was in a crisis. I had an 11-hour drive in front of me and for some reason I missed a week of my This American Life podcast. It took a good bit of scouring, but I finally found a place to download it (no, it wasn’t available on iTunes any longer). Well no more!
