Brilliance comes in the oddest forms sometimes. While it’s immediately recognizable through acts like splitting the atom, inventions like the telephone, or literary works like “Infinite Jest,” it can also come in smaller, more practical, more modest forms.

By that rationale, the pedestal stand by CTA Digital is brilliant in an as seen on TV way. It’s a modern day take on the toilet paper holder, as it holds not just a roll of toilet paper, but your iPad 2,3, or 4 as well through an adjustable neck. Not only does it offer a space saving alternative to your magazine rack and other bathroom installments (I’ve heard an idea of downloading a mirror app, for double duty touch-ups), but it allows you the freedom to use your favorite tech device while…on the job without any of that unfortunate hand fumbling, or cumbersome need to set it down.

The asking price of $42.50 may be kind of steep for a device that probably has a number of homemade alternatives available, but if you’ve ever experienced the burden, and occasional horror, of trying to use your iPad on the toilet in a manner befitting a supposedly intelligent human being, you’ll immediately recognize the value of a professionally crafted aide.

Just be warned that this will make you appear to be a pretty serious pooper to visitors.