Month: July 2010 (Page 5 of 6)

Google drops $100 million in Zynga

Zynga.Everyone knows Farmville as a Facebook phenomenon, but the people at Zynga are getting to know it as a cash cow. The Facebook game has gotten so much attention that Google has decided to invest more than $100 million in Zynga, supposedly in preparation for the launch of Google Games.

Can Zynga really stand as the cornerstone for Google’s Games operation? Absolutely. The company is projected at $350 million in revenue for the first half of 2010, half of which is actual operating profit. Total profit for 2011 is expected to be over a billion dollars. A billion, people. With a “b.”

Here’s TechCrunch on why Zynga is so important for Google:

Zynga continues to work on high level strategic business development deals. The reason these deals are so attractive to companies like Yahoo and now Google is this – Zynga allows them to rebuild the massive social graph, currently controlled by Facebook. For whatever reason people love to play these games and get passionately addicted to them, coming back day after day. That’s helped Facebook become what it is today. Google, Yahoo and others want some of that magic to rub off on them, too.

Who knew a silly social game could make such a huge impact.

Avatar returns to IMAX 3D in August

Avatar eye.

If you missed Avatar on the first go round (James Cameron’s version, not M. Night’s), you’re in luck. Cameron’s record-setting blockbuster is returning to the IMAX 3D screen starting August 27th and will play for two weeks.

This version of the film will include an additional eight minutes of footage to entice the folks who have already seen the movie into a second viewing. Personally I’d see it again either way. While the story wasn’t great, watching that movie was a little window into a fascinating future. If only the second round of Star Wars movies did that.

Convicted filesharing grad student has penalty reduced by 90 percent

Anti-RIAAYou may remember the story of a grad student last summer who, after a bout with the RIAA, was served a $670,000 fine for illegally downloading 30 songs. A judge ruled this past week to reduce that penalty by 90 percent, all the way down to $67,000. Unfortunately, the student says, that fine is just as unpayable as the first.

The judge did say the new fine was still “severe, even harsh,” to which the RIAA gave its usual “profound economic and artistic harm” defense. Regardless of where you stand on the moral points of the story, I think it’s fair to say that making a spectacle of one individual to scare off the masses isn’t the best use of our judicial system. Piracy is still a huge deal, but when I see the lifestyle most musicians lead, I’m less inclined to give a shit when they get ripped off a couple times. We’ve heard time and time again that tours are where artists can really make some money.

For the RIAA, here’s a thought: find a new way to monetize your options. There are, I dunno, a billion ways you can make cash that won’t piss off the people who love the music you supposedly protect. Find a way to work the free market. Create a convenient and comprehensive streaming service. Do something, anything but cry foul when the internet finds a way to distribute media for free. It will happen for the rest of your lives. Get around it.

My new toy!

Canon T1iAround 1:30 today I got a knock on the door from our friendly UPS man, delivering my newest toy – the Canon Rebel T1i. Yes, the T2i is out, but I got an awesome deal on this thing and since both my girlfriend and I are fairly new to the digital photography scene so this camera should be plenty to get us going.

Shopping for a new camera online can be a harrowing experience. There’s actually too much information available, too many opinions to read. I spent hours and hours digging through forum posts and reviews. Hours reading every conflicting opinion about brand, lens-type, and model. And honestly, none of it was all that helpful.

The thing that was helpful was getting my hands on a bunch of different models and seeing which felt best, which I was able to adjust quickly and comfortably, and out of all that, what fit my budget. I landed on the T1i and I’m sure I’ll be happy.

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