More Nook shipments pushed back
There seems to be a never ending string of delays associated with Nook shipments. Barnes and Noble’s Mary Ellen Keating, the senior VP of corporate communications and public affairs, has confirmed to TechCrunch that more shipments have indeed been delayed. It seems the company will be offering a holiday gift cretificate and a $10 gift card (maybe not both to every customer) to assuage the anger of affected customers.
I’m amazed B&N couldn’t see this coming. The company made a huge deal about the announcement and for good reason. The device is cool, much better than a Kindle, and it previewed some features that Amazon later copied for Kindle users. So why so many problems? A commenter over at TechCrunch ordered his device on November 12th. That’s a two-month delay without much notice.
The worst part of the story is that B&N had to know this was coming, but it chose to delay giving customers information until a week before Christmas in some cases. That’s pretty terrible PR, regardless of how good the device turns out to be.