A question for you. Why would someone wear a shirt for a 100 days straight?

There are several answers of course. You really like that shirt, it’s a harbinger of good luck, you’re really broke, you’re…umm…trying to win some sort of bet, and of course many others.

Whatever your reason may be though, it is ultimately irrelevant as of course even the sturdiest of shirts need to be dried, ironed, and generally maintained in order to preserve their quality, meaning that the shirt of a 100 straight wears is in fact just a pipe dream.

There is one upstart designer, though, by the name of Wool&Prince that insists that isn’t true. What’s more is that they aren’t relying on some space age material or microchip to accomplish it either, but are rather using a simple wool blend to craft a shirt that can be worn for a 100 days straight, without generating a single wrinkle, or producing one bad odor. Also, unlike your typical wool sweater, the material is apparently very high quality and actually comfortable to wear.

While the 100 day wear spree may be a gimmick, it is one that proves the more interesting point that this is a durable shirt that can survive conditions both common and extraordinary and come out the other side in fresh from the dryer quality, with no more upkeep required than the occasional wash. While certain individuals like the business man on the go benefit most from this shirt then, it’s hard to imagine there isn’t a guy who wouldn’t like to have that one favorite shirt that just happens to be near invincible.

Of course the point is that you won’t have to imagine any longer. The makers of the shirt Wool&Prince have already earned $300,000+ of their asking $30,000 goal, meaning it’s just a matter of time until you can own a shirt that’s Clark Kent sensible on the outside, and Superman durable within.