The Next Wave of Ugly Christmas Sweaters Are Going Digital

While I’m not sure when exactly ugly Christmas sweater went from genuinely dreaded gift from a well meaning grandmother, or perhaps maniacal aunt, to a hipster fashion trend that is now a highly coveted holiday accessory so popular that entire parties are themed around them, there’s no denying the shift did happen.

Should you find yourself falling victim to this trend this holiday season or perhaps even invited to one of those said parties, you’re going to naturally want to find yourself an ugly sweater of your own. While all of your favorite online outlets and shady thrift stores most likely offer some, there’s only one site that is offering an ugly Christmas sweater worthy of the modern age.

Designed by Digital Dudz and available through morphsuits.com, these sweaters each feature a velcro pocket that stores your Apple or Android phone and, in conjunction with an app, allows you to display a variety of animated Christmas themed images. The final effect gives off the, very convincing, illusion that your sweater image is animated on its own accord. In the case of the fireplace sweater, you can even interact with the animation by double tapping your phone to extinguish and ignite the fire at your will.

Going for around $55 a piece, this will likely become the most expensive sweater you’ll ever own and only wear maybe once a year for a laugh. However, in that pursuit,  they are incredible successes that are sure to draw a significant amount of passerby attention, or make you the unofficial “winner” of any ugly sweater party should that be your thing.