Today Hillcrest Labs made good on a device they showcased back at CES 2007 – The Loop. It’s a wireless control device designed for home theater PCs, Apple TV, or the PS3 and comes in just one shape…a loop.

The circular remote sports just four buttons and a scroll wheel and makes use of an RF dongle to transmit controls to your favorite living room web browsing device. Essentially Hillcrest Labs took a look at a Wiimote and the way it controls the Wii menu systems and created their own. The Loop also senses motion, so you don’t have to be pointing the device at anything (how do you point a circle?). Just tilt your wrist in the direction you want to move.

For $99 you can get rid of that wireless keyboard and mouse rig in your living room.