There’s been much ado about Apple’s iPhone application approval process of late, mostly surrounding the Baby Shaker app and Trent Reznor’s NIN app. Both applications feature “objectionable content,” though one is probably more widely objectionable than the other. It seems like Apple may have learned from iTunes though, and they’re passing the censor scepter to someone else: parents.

With the iPhone OS 3.0 release comes parental controls, giving adults everywhere the ability to add more you-can’t-tell-me-what-to-dos to their certainly heaping collection. By putting censorship in the hands of the user, Apple can open the app store to more mature content, which, as Gizmodo notes, will be necessary if they want to make a serious push toward gaming. Of course, Apple will probably still avoid apps like Baby Shaker. Corporate associations with dead babies just can’t be good for business.