Every couple weeks or so I’m struck with a pretty vicious case of insomnia. It happened last night – no sleeping, no matter how hard I tried. When it happens, I still like to be in bed, just in case I somehow drift off, but I usually have my laptop with me and end up watching a couple episodes of whatever seems good at four in the morning.

The problem, though, is laptops are hot, and living in North Carolina, things are hot enough as it is. The last thing I want is a battery scalding my nethers through the sheets. Since the Netflix app launched for the iPhone, it hasn’t been a problem. The series of choice last night was Dexter, of which I watched three or four episodes, all on my iPhone, all of which looked fantastic, and none of which managed to kill my battery. In fact, I was able to watch them all and only lose about 35 percent of my battery life. The interface is easy to use, so even in my groggy state of unsleep, I didn’t have a problem finding and watching whatever I wanted.

Netflix streaming is just about the greatest thing around (yeah, it’s better than Hulu) for video content. The interface is clean, easy to use, and the selection is good enough for my $10 a month. Streaming has also saved Netflix a whole lot of money.

To stream a movie in HD costs Netflix around 5 cents, 3 cents for standard def. That’s it. Now granted, that doesn’t account for licensing and all that, but it sure as hell beats the pants off sending things through the mail. That cost could even go down as more competitors enter the back-end market responsible for supporting the Netflix streaming system.

My question – why aren’t more things available for streaming? If it’s so cheap, that extra revenue could be kicked back in part to studios for freeing up more streaming content. Everyone wins.

Source: Business Week

According to the LA Times, Netflix is looking to add more titles to its streaming options by adding exclusive access to Paramount, Lionsgate, and MGM film catalogs. The deal, which would manifest as a partnership with EPIX, would cost Netflix something like a billion dollars for five years of exclusivity.

Any time Netflix says it will expand its streaming catalog, I’m a happy man. I do most of my movie viewing via streaming on my desktop, often while I’m doing work throughout the day. More options is always a good thing. Unfortunately, this deal would still suffer, as the current streaming system does, from Hollywood mandated “windowing,” pushing streamable titles beyond the rent date. Hopefully studios will start to get more flexible as streaming becomes more and more popular.

Netflix and Hulu started dueling for streaming dominance some time ago, and for the most part Hulu has been winning that fight. It looks like Netflix may have taken a leg up, though, and I’m hoping it stays that way.

According to comScore, Netflix barely edged past Hulu in unique visitors this past month. I’ve really enjoyed Netflix streaming service, but the company needs to get up to current seasons if it wants to give Hulu a serious run for it. One of my favorite shows, Party Down (which none of you were watching, which is why it got the ax – shame on you), had current season streaming from Netflix and I watched it every week. It’s a fantastic alternative to a cable subscription, which tends to just fill my living room with a lot of noise.

Hulu’s trying to keep the top spot with Hulu+, granting access to full current seasons and some legacy episodes for a fee. The company’s ad structure could really hold it back, especially when competing with the Netflix platform.

For all the features that have been billed to us as the ‘iPhone killer” in the past, nothing stands out quite like Netflix for Windows Phone 7. Granted, the media service will probably be coming to other platforms as well, but it’s being pioneered on Windows Phone 7, replete with subscriptions and 3G video streaming. What more could you want?

Unless Steve Jobs has something truly compelling up his sleeve this June, Netflix capability will make more than a few media geeks reconsider an iPhone purchase. There have been rumors of this and other similar applications coming to the iPhone for years now, but we haven’t seen much progress. There’s Slingbox, but that’s not quite the same situation. On demand streaming is where the world is pointing, from potential iTunes deals to the success of sites like NinjaVideo.net.

Gizmodo has a preview of the service working. It’s just a prototype, but usually the word prototype means it’s only going to get better.