Let me start by saying this: I don’t think Walt Mossberg’s review of Windows Phone 7 will make or break the platform. The platform will break the platform, especially if, as Mossberg suggests, Windows Phone 7 fails to compete with Android and the iPhone.

Here’s the real hammer blow:

But I couldn’t find a killer innovation that would be likely to make iPhone or Android users envious, except possibly for dedicated Xbox users. Even the built-in Office can be replicated with third-party Office-compatible apps on competing platforms; and the iPhone and Android phones also can interoperate with Microsoft’s corporate Exchange email, calendar and contact system.

So for now, I see Windows Phone 7 as mostly getting Microsoft into the game, and replacing the stale, complicated Windows Mobile system that preceded it. It will get better. The company is already working on a copy and paste system, and said it is coming early next year. But, today, I see Windows Phone 7 as inferior to iPhone and Android for most average users. It’s simply not fully baked yet.

That was Microsoft’s whole schtick – that Windows Phone is different from old Windows Mobile, different from the iPhone, different from Android. The only difference, though, is that it’s months, even years behind its competitors in terms of tech. Without improving the tech behind the phone, how can Microsoft hope to compete?

The bottom line – they can’t. If anything, Microsoft should have looked into producing a killer set of apps for the current mobile marketplace. If Windows Phone 7 bombs, which seems very likely at this point, there goes millions upon millions of dollars in development and advertising. In a couple years, maybe even just one, Windows Phone could have a competitive offering, but my guess is that by then it will be way too late.

Hoho, I can already hear Ballmer’s ears spewing steam as the entirety of the tech blogosphere compares Windows Phone 7 to the iPhone. Bloomberg reported today that Verizon would not be carrying Microsoft’s new phone any time this year, though there are plans to support the new platform at some point in 2011.

Of course, the world says “Hey, you don’t need Verizon to be successful. Just look at the iPhone.” Yeah guys, let’s do that. When the iPhone launched, there was nothing like it in the marketplace. Nothing. No one turned to Apple and said, ‘Just look at the…’ There was nothing to look at. Now, there is. There’s the iPhone, but more importantly, there’s Android, which has a far more attractive licensing structure (free) than Microsoft will for Windows Phone 7.

If I were Microsoft, I’d be really worried. I know they aren’t. I know we’ll get to hear about how strong the relationships are with other carriers and how widespread success on those carriers will bleed over into eventual success on Verizon. I doubt it, I really do. Microsoft is late to the party. The best thing Windows Phone 7 could have done was showing up at the door with the hottest chick in school.

It’s no secret that gadget marketing is way over the top. There’s always this-killer and that-killer that everyone just has to have. It’s incredibly uninteresting, especially because none of the “killers” actually kill anything. They’re typically competitive in their respective markets, but that’s about all we can say.

That didn’t stop these Microsoft employees from throwing funerals for the iPhone and Blackberries to celebrate the release of Windows Phone 7 to manufacturing (maybe “throwing” isn’t the right word where funerals are involved). The group carried giant dead iPhone and Blackberry models down the street and threw a New Orleans-style wake, replete with a coordinated ‘Thriller’ dance.

This is all well and good, guys, but for these kinds of stunts, you better put out a kickass phone. The things I’ve heard are things like “underwhelming,” in which case I wish you would have put the Thriller energy into the phone. Congratulations on a finished product. I hope it lives up to the hype.

Just how much money does it take to elbow your way in between Apple and Google in the mobile market? Remember, you’ve also got to beat back RIM while you’re at it, and hope none of those three develop anything you didn’t expect. Got a number? Is it in the billions? That’s what Microsoft may be betting to make Windows Phone 7 work.

According to TechCrunch, Microsoft could spend into the billions on development and marketing for the new mobile platform. It’s a huge figure, made to look even larger by the estimated expense of marketing the Droid series of Android phones.

The $100 million Goldberg estimates that Verizon, Motorola and Google collectively spent on marketing helped turn the Droid line of phones into a serious stable of competitors against the iPhone. (Compare that to Google’s fizzled Nexus One launch, where the search giant pinched pennies on marketing.)

To spend 10 times that amount could be either a great idea or the world’s worst gamble. Microsoft has completely scorched consumer bridges with its previous mobile offerings, none of which will transition to the new system very smoothly. Even with a billion dollars behind it, Windows Phone 7 could be too late.

For all the features that have been billed to us as the ‘iPhone killer” in the past, nothing stands out quite like Netflix for Windows Phone 7. Granted, the media service will probably be coming to other platforms as well, but it’s being pioneered on Windows Phone 7, replete with subscriptions and 3G video streaming. What more could you want?

Unless Steve Jobs has something truly compelling up his sleeve this June, Netflix capability will make more than a few media geeks reconsider an iPhone purchase. There have been rumors of this and other similar applications coming to the iPhone for years now, but we haven’t seen much progress. There’s Slingbox, but that’s not quite the same situation. On demand streaming is where the world is pointing, from potential iTunes deals to the success of sites like NinjaVideo.net.

Gizmodo has a preview of the service working. It’s just a prototype, but usually the word prototype means it’s only going to get better.