The folks at PocketGamer.biz recently took a look at the iPhone gaming situation to come away with some cold, hard data about what people are buying and why. I’ll spare you the full report (really I just don’t want to leech all the credit here) and focus instead on some of the more interesting details.
For standards, PG took a snapshot of the top 100 applications and then broke down the results by price, price by rank, games by publisher, and source (new IP, console port, music, movie, etc.).
Pricing was actually different than you might think. While most of the top 100 came in the $.99 category (36 titles), second place went to the $4.99 bracket with 20 titles. But that’s just number of games for each price bracket. Obviously since they are top 100 these are games that are getting downloaded a lot, but how much do the games get played after downloading?
If you look at price by rank, the top 10 games average just $1.89/download. At 11-20, the price drops to $1.19. Of course there are a load of factors that could contribute to the rankings. Are people really playing these cheap games more or are they just deleting them more often and so being prompted to rate more of these games?
Perhaps the most useful statistic, at least to industry developers, is the rate of new downloads and the desire for new IP. Of the top 100 games, 40 were released in June or July (this likely includes a few updates). Another 22 were April or May releases. As for IP, 52 of the top 100 are fresh content, designed just for the iPhone.
If you’re downloading games, where does your allegiance lie? Are you a bargain shopper, only buying apps that are cheap or on sale? Or do you look for the best IPs from hot developers, regardless of price?
Apple has decided to lift yet another App Store restriction, one that has bloated the App Store (that app count isn’t entirely accurate) for some time. Developers are now allowed to have in-app purchases in free apps, a move that spells the demise of all those “lite” apps.
