From “Picture This” to Photographic Proof: The Instagram Camera

As the cinematic masterpiece “Taken” proved, sometimes it’s rewarding to get closure on things.

The very first article I ever did for this site was for a Instagram camera that ADR studios had developed a concept for. As cool of and idea as it sounded like, there didn’t seem to be much hope that an actual finished product would come to fruition.

Of course, sometimes you just never can tell.

ADR is now proceeding with plans for a retail release of a camera that is relatively similar to the original concept in both design and features, only now the camera is just called Socialmatic. Socialmatic retains the concept’s biggest feature and allows users to print out their photos from the camera in the classic Polaroid fashion (complete with classic grainy filter options). You can also expect WiFi and 3G capabilities running off of an Android system so you can digitally share your pictures as well.

Otherwise, you’ve got some of the standard higher end digital camera features like a 4.3” touchscreen, optical zoom, digital flash, and 16 or 32 GB models. ADR is hoping for a release sometime next year.

I’ve said it before, but that is one incredibly sleek looking camera. I’m also glad they’ve dropped the Instagram tag as hearing that word so much in everyday conversation has started to make me involuntarily gag a little bit. While I’m not sure if it will set the world on fire, as a fan of actual cameras over smartphone substitutes, I hoping for the it finds a nice little niche’ market.

Although every day I do feel a little worse for Polaroid.  They really missed out on that “Everything Old is New Again” thing.


Picture This: An Instagram Camera

Tech developer ADR Studios has revealed a new concept design, that is sure to make the many Instagram users in the world gather their pitchforks and torches (or just start a cause on Kickstarter) and plead for someone to make this a mass produced reality.

Meet the Instagram camera.

That is a digital handheld camera that can print an instant photo from the model, complete with all of the features the Instagram app allows. What strikes me right away about this project is:

A. That’s a beautiful camera. Not just “hipster cool” but genuinely well designed.

B. This is an incredible marriage of times gone by charm (the polaroid this whole thing is based off of) and new technology (Instagram, obviously), that wouldn’t look out of place in a 50’s sci-fi where a vague idea of what future technology might hold, was paired with a current product to create something that’s just kind of out there.

C. Far from a novelty, this thing could actually make a practical investment considering its’ list of features.

• 16 GB mass storage.
• Wifi and Bluetooth.
• 4:3 touchscreen.
• 2 main lens, first for main capture, second for 3D filters, webcam applications and QR Code capturing.
• Optical zoom.
• LED Flash.
• Internal printer to make your Instagram photos real.
• Paper cartridge with Instagram Paper Sheets.
• Dedicated 4 colors ink tanks.
• InstaOs 1.0, which put together Facebook and Instagram App feature.

Now again, this is still a concept and as of now, no one has plans to make this thing on a retail level. Still though, with the mass popularity of the Instagram app, and the many social networking friendly features this thing has, someone with the ability to make this would be a fool not to considering it’s almost literally a license to print money.