From “Picture This” to Photographic Proof: The Instagram Camera

As the cinematic masterpiece “Taken” proved, sometimes it’s rewarding to get closure on things.

The very first article I ever did for this site was for a Instagram camera that ADR studios had developed a concept for. As cool of and idea as it sounded like, there didn’t seem to be much hope that an actual finished product would come to fruition.

Of course, sometimes you just never can tell.

ADR is now proceeding with plans for a retail release of a camera that is relatively similar to the original concept in both design and features, only now the camera is just called Socialmatic. Socialmatic retains the concept’s biggest feature and allows users to print out their photos from the camera in the classic Polaroid fashion (complete with classic grainy filter options). You can also expect WiFi and 3G capabilities running off of an Android system so you can digitally share your pictures as well.

Otherwise, you’ve got some of the standard higher end digital camera features like a 4.3” touchscreen, optical zoom, digital flash, and 16 or 32 GB models. ADR is hoping for a release sometime next year.

I’ve said it before, but that is one incredibly sleek looking camera. I’m also glad they’ve dropped the Instagram tag as hearing that word so much in everyday conversation has started to make me involuntarily gag a little bit. While I’m not sure if it will set the world on fire, as a fan of actual cameras over smartphone substitutes, I hoping for the it finds a nice little niche’ market.

Although every day I do feel a little worse for Polaroid.  They really missed out on that “Everything Old is New Again” thing.


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