I remember foolishly thinking at the time of the iPad release that Apple had finally gone off the deep end in terms of design. I mean, as far as I could tell they were basically trying to push what appeared to me to be a big iPhone. Of course what I didn’t anticipate was its uses as a superior e-reader, gaming platform, business and education super tool, video player, practical laptop replacement, and…well let’s just say I didn’t give the iPad and the tablet market as a whole a fair chance at first.

Still, I believe that much like that awkward time period where people still carried their MP3 players, portable gaming devices, and their new smartphones before realizing the latter’s amazing all-in-one potential, that the tablet and current smartphone technologies are sill similar enough that one day another all-in-one device is bound to come along that provides the best of both worlds for a price none of us can reasonably afford.

I’m not alone in this way of thinking either. There is even a terrible, must be changed now word for these devices. Phablets (the only word in existence that is scientifically proven to make you roll your eyes upon hearing it). One popular example of a phablet (*roll*) is the Samsung Galaxy Note. While it’s hybrid design of both devices fits the bill, it’s bulky shape doesn’t really seem to fit easily anywhere else, and it ends up coming off as a bulbous smartphone, or an undersized, underpowered tablet, depending on if you’re a glass half empty or glass half full type.

Despite the lack of overtly successful phablets (*roll*) thus far, designers still aren’t giving up on the idea. One of particular note out there is Patrick Eriksson’s flexible OLED concept design.

The idea is so simple it could have been a popular cartoon in the 80’s created to sell toys. The device starts off in its native phone format, but thanks to an ingenious flippable hideaway screen, it can be transformed, if you will, into a tablet size device in an instant. There aren’t many further details about the device at this time, other than Patrick’s partnership with Sony on the model, who would be handling manufacturing and distribution duties should the concept see its way to completion. That’s something they are no doubt hoping for, as the company could use a big win in light of their financial troubles, and weak market share across many divisions

Sony has also released a similar device before in the Tablet P, but that model, along with the similar, Kyocera Echo, suffered from some serious design flaws that made them come off as gimmicky and unpractical. This new model, however, is the first of its kind I’ve ever seen that looks like it could compently complete the bridge that spans the current tech gap between smartphone and tablet. While time and public reaction will of course ultimately tell the tale, there is no doubt that from a strict concept standpoint, this new device does finally bring into the limelight the almost inevitable conclusion that tablets and smartphones will not always co-exist as separate, economically viable entities.

Only please, somebody needs to invent a better name for these devices. Phablets (*roll*) sounds like a fan group name for high school girls who were way into “The Beatles.”

Pictured: The original line of “Phablets”