Since spearheading the Android App Market and launching the Kindle Fire, Amazon has seemingly been on a mission to promote themselves as the kinder, gentler Apple alternative. While stopping shy of ever viciously calling out their rival, the message is clear that they believe themselves to be more of a service “of the people” than their counterpart. One of the ways they have done this is by offering a Free App of the Day service that allows its users to snag a free download of an app selected by Amazon. Ranging from games to useful services, it’s a must have feature that, until now, has provided Android owners with another feature to rub in the face of the iMasses.

I say “until now” because it looks like the empire has caught on to the rebel plans.

Yes, its happy days again Apple owners. Apple is now offering its own free app service, only this one will be a free app of the week and not of the day. The good news is that the first app of this service is the brilliant and addictive “Cut The Rope: Experiments” game, which went from “should be essential” to “no conceivable reason not to download” courtesy of the new promotion. Not content to just borrow from one rival, though, Apple has also introduced an “Editor’s Choice” feature (seemingly a replacement for their staff picks and game of the week features) that highlights the newest and best apps for the iPhone, iPad and iPod Touch. The initial showcases are Facebook Camera, “Extreme Skater,” “Air Mail” and Sketchbook Ink.

Of course, all jokes about theft are actually jokes. Developers have been running their own free app promotions since the start of the market, and independent sites have been offering the same, as well as highlighting the best new apps for the same period of time. In truth it is refreshing to see Apple offer these services on their own, and considering that the Apple app market is richer and fuller than that of its rivals, even an app a week instead of one a day is an astoundingly good deal that should produce something of must have quality each outing.

Although it should be noted that the “App of the Week” feature hasn’t officially been confirmed as a permanent addition. However since they’ve launched a new Twitter tag for it, not to mention those large banners for the service on their site, things look good. It’s going to be interesting to see if Apple looks at the success of this initial offering to judge if it will continue in the future. It’ll be interesting because we can’t know if Apple will look at giving away lots of free merchandise as a positive marketing ploy, or the root of all known evil.

Again, joking.

AdMob has compiled some interesting data concerning smartphone usage. One of those fun facts is that the Android population is dominantly male by a vast majority. In fact, 73 percent of Android users are male, while other smartphone platforms remain much closer to 55 percent.

It’s pretty easy to see why. The Droid, Android’s most successful phone to date, was clearly marketed at males. Remember the stealth bombers? The upper-atmosphere spaceship drops? Not exactly your feminine hype.

Among the other stats AdMob compiled was the fact that free app downloads outnumber paid almost 10 to 1. Also, a meager 21 percent of Android users purchase apps on a monthly basis, compared to 50 percent for the iPhone.

You can find the rest of the stats over at ReadWriteWeb.

Take a look at that phone. It’s like the Nexus One, right? Just prettier. That UI looks great. And is that an optical trackball I see? This is the HTC Desire, the Nexus One’s smoking hot younger sister. It seems a bit strange that HTC would enter a contract with Google, build the Nexus One, and then release a better phone just a couple weeks later. It’s a trend that’s happening often with Android phones, and I think it’s starting to hurt the platform.

Consider the Droid. It was, at the time, the best Android phone to date. It looked great, pioneered Android 2.0, and debuted on America’s favorite network. By all accounts, Droid owners should have been very happy people. That is, until the Nexus One rolled into town. It had a newer version of Android, a better hardware interface, and it did away with that hideous physical keyboard. Unfortunately, a lot of Android fans had already flocked to the Droid to show their Google support. It’s a big problem in the US, where most consumers lock into contracts for subsidized hardware prices. The Nexus One released with lackluster sales.

Now this. There is no official word on a US release, but it’s headed for Asia in April and likely stateside shortly after. As pretty as this phone is, and as great as the Sense UI may be, I’d bet we’ll see some underwhelming sales numbers. If people didn’t buy the Android, they almost certainly picked up the Nexus One. Anyone that’s left is there by mere happenstance – an unwillingness to pay a disconnect fee a few months early, perhaps. This could be the best phone in the world, but the pace of Android hardware release will turn it into an anecdote.

Apple has been prone to the same thing in the past. If you ever bought an iPod you know it was playing second fiddle in just a few months. It’s something Cupertino got right with the iPhone, though. Even though there have been several iterations, Apple has kept its mouth shut about the product until just days before launch, giving it time to offload some of the older hardware before the newest version launches. Does it piss some people off? Sure. But much less so than watching new hardware roll out every month or two or getting an announcement of new hardware on the same schedule.

The world’s first self-titled “superphone” isn’t posting super sales. Frankly, the numbers are terrible. Embarrassing. Worse than I ever would have expected. The Nexus One has only sold 80,000 units in its first month.

It’s hard to say where the problem lies. Sure, the phone wasn’t marketed very well, and what efforts were made were aimed a demographic that likely already has their smartphone of choice. It also launched shortly after the Droid, so Android fans had just picked up a new phone. There’s also the fact that it was being subsidized by T-Mobile, which just doesn’t have the kind of support Verizon’s got.

Whatever the reason, I was surprised by the number. The iPhone, by comparison, sold 600,000 units in its first month. The Droid sold 525,000.

Source: Wall Street Journal

Verizon and Motorola announced a new phone today. Called the Devour, the phone looks like a mini-Droid, or as my title suggests, the Droid’s weird cousin. It’s got a smaller display, a presumably smaller keyboard (yikes) and runs Anroid, albeit through Motoblur, Motorola’s odd Android distro.

I would guess the phone is going to fall somewhere around the Droid Eris in terms of price. It’s not a bad phone for $100, but like the Eris, it seems like a waste for what you’d get if you spent another $99. I can’t for the life of me figure out why Motorola is so obsessed with the physical keyboard, either. The pad on the Droid sucks. It really sucks. Android’s software keyboard is just so much nicer, why not rely on that?

If Motorola is your thing, you can get the Devour in early March.