The App Store is growing at alarming rates, something you might assume to be a great thing for developers. It could turn out the other way, though. As more apps come pouring in the store becomes harder and harder to organize, leaving great apps to fall through the cracks for no reason other than that they’re hard to find.

Apple’s attempts to remedy the situation have been half-assed so far. There was the “revamp” featured with iTunes 9.0, which was nothing more than a reorganization of utter chaos. Apple also implemented Genius features for apps to help you locate new apps based on the ones you already have. For me, the service has been terrible. I’ve not found anything through App Genius that I wouldn’t have found otherwise.

Cupertino is launching a new app discovery service called “Apps For Everything,” a website that highlights apps in categories like cooking and music. It’s a decent idea, but the fact that the site is run by Apple almost certainly dooms it for failure. Apple usually showcases apps that do a good job of showing off the iPhone or have that special quality only Apple can see. In my experience, those apps aren’t things I use daily. Typically they’re flash-in-the-pan style apps that work on a young platform but will diminish in use as the App Store continues to grow.

For the App Store to continue to be a success, Apple needs to dramatically improve organization or turn that organization over to the consumers. Give us access to a database of all the apps including ratings. Let a couple enterprising web developers put together a community to encourage exposure. And for god’s sake, give iTunes the complete overhaul it needs.

Apple’s Rock and Roll event is still in full swing, but there’s at least one bit of news worth sharing right now. Steve Jobs didn’t just make an appearance at today’s event; he was on stage, announcing the release of iTunes 9, which is available for download today. Obviously it’s good to see him back in good health, and better to have him at these big media events, making announcements.

As for iTunes 9, Apple’s added a lot more features, which means more and more bloating. The software seems to be getting bigger than ever, and I don’t really see that as a good thing. There are some new features, though, that will excite some.

Perhaps the best is Apps Organization, a new tool within iTunes that will allow you to view the app pages on your iPod or iPhone and reorganize them with simple dragging and dropping. As a matter of fact it works a lot like the custom app I wrote about a few weeks back. You can move multiple apps at a time and spring to an app by double-clicking in a scroll menu containing a list of all your apps down the left side. Good stuff.

Another notable feature is iTunes LP, a service that gives you access to all of the trappings of a traditional LP purchase – album art, lyrics, special materials from the artist – in a digital format. Apple will also be adding custom interviews and other special materials to iTunes LP, all viewable within iTunes.

One of the best features with iTunes 9 is home sharing. Yes, I’ve heard the arguments about owning the music you purchase and doing what you please with it. Let’s not rehash that here. Point is, iTunes can now be authorized on 5 computers and those computers can actually copy music between one another with a simple drag and drop. The feature also allows you to view only those songs in a networked library that you don’t have yourself.

As for the less notable features, the iTunes store is getting a redesign and there’s going to be Facebook and Twitter integration for sharing the things you like. Not anything I’m all that crazy about. The iTunes redesign is more of a tweak than a true overhaul and I think we all know how I feel about the social media iTunes will be integrating.

As I write this I’m also working on two other significant Apple updates, so check back often. There’s some disappointing news ahead.