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The truth behind the new iPod Nano/Shuffle

iPod Nano cut. I love Reddit, especially for things like this. This image shows the real truth behind the iPod Nano and iPod Shuffle. Was it years of careful industrial design an planning? Nope. It was the scissors tool in Photoshop.

If you take a look at the two new music players it gets harder and harder to deny that it just looks like the old iPod Nano has been cut in half, leaving behind a screen (which is now touch sensitive) and a control scheme (welcome back, hardware controls – glad you’re off those headphones).

As good as Reddit is for these little gems, the discussion can be a bit polarized. Continue through those comments at your own risk.

Say goodbye to free iPhone 4 cases

iPhone 4 bumper.Apple’s realized something I’ve suspected all along – the iPhone 4 antenna issue isn’t as widespread as everyone thought. I know I’m a bit of an Apple fanboy, so no one listened to me, but I hadn’t met a single person with the problem, and as loud as the complaints were, it would have been a complete shitstorm if it was actually the huge epidemic people wanted you to believe it was. That’s not to say it didn’t happen, or that it wasn’t a big problem – it is, especially for such an expensive device that is the cornerstone of communication in most of our lives today – it just wasn’t every single phone.

Unfortunately, this means Apple is ending the free iPhone 4 program. After September 30th, you’ll only be able to get a free case if you do a bit of complaining.

We now know that the iPhone 4 antenna attenuation issue is even smaller than we originally thought. A small percentage of iPhone 4 users need a case, and we want to continue providing them a Bumper case for free. For everyone else, we are discontinuing the free case program on all iPhone 4s sold after September 30, 2010. We are also returning to our normal returns policy for all iPhone 4s sold after September 30. Users experiencing antenna issues should call AppleCare to request a free Bumper case.

There you have it, folks. This seems like the solution Apple should have offered the second there was talk of an issue. There was no reason to give them to everyone, other than to fix the screw up that was waiting 3 months to do anything about the people having problems.

GoDaddy goes up for sale

GoDaddy Model.If you had asked me in 1997 what a site called GoDaddy.com was for, I would almost certainly have guessed something related to sex trade (a 13 year-old mind will do that, but the name certainly helps). Today that site is for sale, and it remains the largest domain name registrar in the world.

GoDaddy is up for auction and is expected to pull down as much as a billion dollars. The company currently has more than 43 million domain names under management. I really wonder what made Bob Parsons, who founded the company, want to give it up. It’s about as steady a business model as you could ask for – subscription based revenue stream in a continuously growing industry with upsell opportunity and an infinite market saturation point. Uh, what’s bad about that? And revenue of the company sat right around $800 million in 2009.

Could Parsons have a new pet project? Maybe, but he could just be done with all the work that comes with running a billion dollar company. Guess we’ll see when it hits auction.

The hyperbole of gadget marketing

Windows Phone 7 funeral.It’s no secret that gadget marketing is way over the top. There’s always this-killer and that-killer that everyone just has to have. It’s incredibly uninteresting, especially because none of the “killers” actually kill anything. They’re typically competitive in their respective markets, but that’s about all we can say.

That didn’t stop these Microsoft employees from throwing funerals for the iPhone and Blackberries to celebrate the release of Windows Phone 7 to manufacturing (maybe “throwing” isn’t the right word where funerals are involved). The group carried giant dead iPhone and Blackberry models down the street and threw a New Orleans-style wake, replete with a coordinated ‘Thriller’ dance.

This is all well and good, guys, but for these kinds of stunts, you better put out a kickass phone. The things I’ve heard are things like “underwhelming,” in which case I wish you would have put the Thriller energy into the phone. Congratulations on a finished product. I hope it lives up to the hype.

Google Instant will be in your browser soon

Google Instant.Google unveiled its latest product this week at the Google Search event in San Francisco, Google Instant. Instant works by listing search results as you type – think of it like the recommended searches but beefed up with actual results right away. It’s really cool, and something that’s been in the works for quite a while. What’s going to make it truly great, though, is browser integration.

Google’s Marissa Mayer said it will be coming in the next few months. You have to imagine that Chrome will get it first, seeing that it’s a Google product. It will be interesting to see how Google handles the current Omnibox situation, because users can both search and type addresses there. My guess is that it’ll stay the same, which should work fine. It’s rare that I’m visiting a bunch of sites I’ve never visited before just by typing, so when I type the first two letters it accurately autocompletes. I’d guess instant search wouldn’t hinder that process too terribly.

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