Warner’s been making a lot of noise with regard to digital media over the past several weeks. First, we had CEO Bronfman complaining about the flexibility offered to ebook publishers. Now he’s decided that the free streaming method of content delivery isn’t working for his label anymore.
Free streaming services are clearly not net positive for the industry and as far as Warner Music is concerned will not be licensed. The ‘get all your music you want for free, and then maybe with a few bells and whistles we can move you to a premium price’ strategy is not the kind of approach to business that we will be supporting in the future.
Though he’s clearly unhappy with the status quo, he didn’t really define whether he would be pulling existing licenses or simply refraining from signing new ones. It’s also not that he doesn’t like streaming – it’s the free part he’s concerned with. As long as the music is paid for by the listener, Bronfman can rest a happy man.
Source: BBC
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