Currently if you want to watch a TV show from iTunes you’ll be paying two bucks per show. That’s just the standard def content – high def will run you an extra dollar per episode. Apple may be ready to change that, though, dropping the price of television content to just a dollar per episode with the potential for bundled services down the line.
The news comes courtesy of the Financial Times, which claims that the price change will come at the end of April to coincide with the iPad launch. The pricing shift would include a “best of TV” subscription service for $30/month that would potentially replace your cable bill. Oddly enough, it’s Apple that has left the Apple TV out of the discussion and not the media. Apparently the company is concerned with scaring content providers away from the lower prices once they realize that content could be viewed on full-size television screens.
Source: Gizmodo
Posted in: Apple, Digital Media, News
Tags: downloadable tv, downloads, ebooks, itunes, itunes changes, itunes price, price wars, pricing