Category: Apple (Page 35 of 65)

      Study shows $600 as critical price point for Apple tablet

      October 26, 2009 /

      Apple Tablet.Mac addicts are almost proud to spend hundreds of extra dollars when it comes to buying a computer, but an Apple tablet might not just be for Mac nerds. The general expectation is that Apple’s tablet will be like the iPhone or an iPod, bridging the gap between the diehards and the average consumer. With the average consumer, though, price becomes more important, and as a recent study by Retrevo suggests, $600 might be the break point.

      According to Retrevo, 68% of Mac users would be willing to spend over that $600 point on Apple’s tablet. In fact, 41% are willing to break $800 for the device. That hangs in line with what we know about Mac users’ spending habits. PC folks, on the other hand, aren’t so easy to persuade. Granted, there are still armies of them willing to pay premium dollar for the Apple brand, but not nearly as many by percentage.

      From the survey results, it looks like 36% of PC users would consider spending over $600. Strangely enough, only 16% would spend in the $600-$800 range, while 20% were willing to break the $800 mark. Still, that leaves a huge base of people dreaming sub-$600, a price that I just can’t imagine we’ll see.

      Apple, Computers

      Apple gets ready for the holidays, Windows 7

      October 21, 2009 /

      Unibody white Macbook.Just two days before the Windows 7 launch, Apple made sweeping changes to its Mac lineup, adding a few new toys for holiday buyers along the way. Most notable among the update was the iMac overhaul and entry-level Macbook redesign. The Mac Mini also caught some upgrades, and Apple introduced the Magic Mouse, a touchpad and mouse blended into on sexy little device.

      iMac
      The first thing you’ll notice about the new iMac is size. It’s up to 21.5″ and 27″, both in a 16:9 aspect ratio. The computer also went from aluminum/polycarbonate to the unibody styling of the Macbook Pro line, adding an edge-to-edge glass display that looks really amazing. Apple also added the ability to use the 27″ iMac as a secondary display via an integrated Display Port.

      As for internals, there are some nice upgrades but one big missing feature: Blu-ray support. Granted, the Display Port on the 27″ model gives you the option to watch your HD movies on a brilliant screen, but integrating Blu-ray would have been really nice. The iMac can now be purchased with Core i5/i7 chips, the newest chips from Intel.

      Macbook
      The entry-level Macbook has been long overdue for a redesign and finally got one. Apple took it the Unibody route, though still in white polycarbonate. The touchpad now matches the Macbook Pro line and fully supports gestures, and the bottom has a non-slip finish added. Other than that things have remained essentially the same.

      Magic Mouse
      I’ve been looking for a mouse for my Macbook Pro for some time, but I never found anything I liked enough to give up on gestures. Apple’s Magic Mouse answers that problem by integrating a capacitive touchpad into the surface of the mouse. It’s a really fantastic design in my mind, giving you the control of a gliding mouse with the convenience of gestures for navigating webpages, zooming, and the like. The new mouse will run you $69.

      The Rest
      The rest of the updates were less interesting. You can now purchase a server version of the Mac Mini, which sort of killed the rumors that Apple would position it as an HTPC. Seems like there’s still some confusion about where that product will land in Apple’s lineup. There’s also a redesigned remote that now matches the iMac/Macbook Pro design aesthetic (instead of that glowing white plastic) for $16. Apple also announced upgrades for the Airport Extreme Base Station and the Time Capsule that are shipping now. There have been antenna redesigns and a couple software tweaks that supposedly reduce backup time and increase network range and reception.

      All in all, Apple made some welcome changes to the Mac line, strengthening the all-in-one iMac and giving the Macbook a sorely need redesign. The Magic Mouse probably won’t be the runaway peripheral of the season, but it’s definitely cool and I really want one.

      Apple, Computers, News

      Reading Material: Can in-app sales and the iPad save publishing?

      October 16, 2009 /

      Apple tablet concept.There’s a good read up on Wired’s Gadget Lab about Apple’s recent removal of in-app purchase restrictions for free iPhone apps. The article suggests that the move, when implemented with the Apple tablet, could be the defib the publishing industry needs.

      There are already a couple apps out there using this model, though they weren’t free to begin with. The McSweeney’s app, for instance, allowed you to purchase six months of content on installation. From there it was a subscription service for more of the premium goods. Wired thinks newspapers and magazines could use this model to differentiate premium quality content from the everyday stuff like blogs and user content.

      The key to the publishing transformation, though, is the Apple tablet. For my part, I really don’t like to read content exclusively on my iPhone. I love the flexibility to do so as I please, but having content limited to just that little screen is exactly the reason I’ve avoided the McSweeney’s app. It’s just too small to use for all of my daily reading. A tablet would change that, offering the real estate necessary to make daily reading an enjoyable experience.

      For more on Apple’s plan to pluck a struggling industry from the brink, check out the original post at Wired.

      Apple, Apps, Computers, iPhone

      Apple allows in-app purchases for free apps

      October 15, 2009 /

      iPhone App Store. Apple has decided to lift yet another App Store restriction, one that has bloated the App Store (that app count isn’t entirely accurate) for some time. Developers are now allowed to have in-app purchases in free apps, a move that spells the demise of all those “lite” apps.

      As things used to be, developers were required to charge for the download of an application if they also wanted to charge for content to be added later. By lifting the restriction, Apple has finally enabled developers to make just one version of an application that can then be unlocked through in app purchases.

      I know this makes trial or limited downloads a lot more appealing. Downloading two apps for one purpose always seemed like a hassle to me. I’m glad things have finally turned the corner.

      Apple, Apps, iPhone, News

      Another Apple/Google board member shows his allegiance

      October 12, 2009 /

      Arthur Levinson.Genentech chairman Arthur Levinson decided to resign from his board position at Google. The announcement isn’t far from Eric Schmidt deciding to leave the Apple board, where Levinson also sits as a director. Ties between the two companies are becoming scarce as investigations continue and competition heats up.

      Google made the announcement earlier today, which included comments from CEO Eric Schmidt. “Art has been a key part of Google’s success these past five years, offering unvarnished advice and vital counsel on every big issue and opportunity Google has faced,” Schmidt said. “Though he leaves as a member of our Board, Art will always have a special place at Google.”

      That’s certainly a gracious farewell from a company wrapped up in investigations that just seem to get uglier as they go. Earlier this month Schmidt encouraged Levinson to remain on both boards, though it wouldn’t be surprising if ol’ Steve was leaning on him pretty heavily to pick a side.

      Apple, Mobile, News

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