Study shows $600 as critical price point for Apple tablet

Apple Tablet.Mac addicts are almost proud to spend hundreds of extra dollars when it comes to buying a computer, but an Apple tablet might not just be for Mac nerds. The general expectation is that Apple’s tablet will be like the iPhone or an iPod, bridging the gap between the diehards and the average consumer. With the average consumer, though, price becomes more important, and as a recent study by Retrevo suggests, $600 might be the break point.

According to Retrevo, 68% of Mac users would be willing to spend over that $600 point on Apple’s tablet. In fact, 41% are willing to break $800 for the device. That hangs in line with what we know about Mac users’ spending habits. PC folks, on the other hand, aren’t so easy to persuade. Granted, there are still armies of them willing to pay premium dollar for the Apple brand, but not nearly as many by percentage.

From the survey results, it looks like 36% of PC users would consider spending over $600. Strangely enough, only 16% would spend in the $600-$800 range, while 20% were willing to break the $800 mark. Still, that leaves a huge base of people dreaming sub-$600, a price that I just can’t imagine we’ll see.


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