Casino Players Prefer Bigger Mobile Displays

iPhone 6 side view

When Apple announced the launch of their new so-called ‘phablet’ device – the iPhone 6 Plus – the mobile technology world took a deep breath then gasped phrases like ‘It’s huge – no one will buy it’ and ‘Why not just have an iPad?’ However, despite these naysayers and their publicly announced doubts, sales of the iPhone 6 Plus have been much better than predicted…even by Apple. This could be due to the rise in popularity of mobile games and, in particular, mobile casino games. The large 5.5” display is perfect for graphic-rich games and it is ideal for video slots and live dealer mobile casino games.

Smartphones and Tablets to Overtake Consoles

According to report undertaken by research specialists, Newzoo, which was recently published in the Guardian newspaper, mobile games will generate greater revenue than games for consoles during 2015. The report predicts that mobile giant, Apple will generate double the revenue of the world famous console games provider, Nintendo next year. Much of this growth can be fairly attributed to the rise in popularity of large-screen mobile devices like the iPhone 6 Plus, which allow for a more in-depth and engaging mobile experience.

Bigger Screens Offer a Better Casino Experience

With these larger displays on devices like the iPad Mini and iPhone 6 Plus, mobile software providers have been given more freedom to create than ever before. This is especially true in the mobile casino and mobile gambling marketplace, where software providers have been reinventing the wheel, so to speak. According to research undertaken by leading mobile slots comparison website,, the vast majority of new mobile casino games are utilising every pixel of these larger-screen mobile devices. Most new mobile slots are video slot-style games that feature interactive features, which are only possible thanks to the development of high definition larger mobile displays.

Online Vs Mobile Casinos

Once upon a time, not so long ago, the mobile share of the online gambling industry was tiny but these days mobile casinos account for nearly one third of all online gambling revenue worldwide. According to a report by MECN (Media & Entertainment Consulting Network), mobile casino revenue accounted for an average of 29% of all online casino revenue for Q2 of 2014. This is a monumental rise that even analysts didn’t expect, and much of this market gain can be attributed to the increased mobile casino experience offered by bigger smartphones like the iPhone 6 Plus.

Twice as Many iOS Casino Apps for iPads

Over at Apple’s App Store, there is more evidence that mobile casino players prefer bigger mobile displays. Figures supplied by Statista from February 2014 show that 7% of mobile games downloaded for iPhones were casino apps, which the share of casino apps downloaded by iPad users was 14%. This shows that twice as many iPad users download casino games compared to iPhone users.

iPhone 6 Plus Sales Double Expectations

The iPhone 6 Plus is only dominating the mobile gaming world – it is dominating the world! Despite all of the negative press surrounding the launch of the unusual device, sales have soared. Sure, if you sit on it for an eleven-hour drive across the US, the screen may bend but this hasn’t put people off buying the smartphone. The new iPhone 6 Plus accounted for nearly half of all new mobile phone sales for T-Mobile in the UK since it’s launched, way ahead of the 20% prediction. According to figures released by marketing firm Localytics last month, the iPhone 6 Plus has ‘stronger user engagement with 13 per cent longer session length, and 11 per cent more app launches than the iPhone 6’.

The future looks very bright for Apple’s new ‘phablet’, with mobile gaming and mobile gambling both on the rise and it really does seem like bigger is better when it comes to mobile gaming.


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