Christmas shopping has certainly evolved over the years. With gadgets now dominating our lives, they also dominate our Christmas shopping, even for younger kids as the age minimum for smart phones in many families keeps getting lower. Sure, boys still love footballs and girls love their dolls, and parent will buy all sorts of things large and small. Clothes and stocking stuffers and trivial gifts like cards puzzle frames are still common, but gadgets have certainly become the most important item on many gift lists.

The gift guides will be coming out soon, and you can expect the iPhone 5 to dominate many of these lists, and that shouldn’t be a surprise. The only thing holding it back is that so many people have already purchased one, as the introduction of the iPhone in many ways was an early Christmas for those involved in the logistics of delivering the new phone. The iPhone hysteria is certainly good for companies like UPS and serves as a warmup for the crazy Christmas season.

Despite the maps fiasco, the new iPhone 5 is obviously a hit. But it’s certainly not for everyone with the high price tag. Parents in particular will be searching for less expensive alternatives, and many parents frankly don’t want to spoil 10-year old kids with a new iPhone. Yet the pressure remains. So scour the upcoming holiday gift guides for other ideas that will make the kids smile.