Amazon, Apple, Myspace, Spotify, and a couple other digital content providers have grouped up to form Music Matters, an organization aimed at turning pirates into paying customers. I hate to criticize this movement because I definitely think it’s important to support the artists you love, but it’s just so hard to take the companies that hawk those digital wares too seriously. If Jack White were imploring me to please buy his albums I would be much more inclined to do it (except that Deadweather album, ugh).

The best part of the organization is a stamp that participating sites can post to remind customers that the site will pay the artists for the music you purchase. Oh wait, they’re required by law to pay artists whose music the sites have sold.

The site tries to grab your indie nerve with that pencil script seen on the cover of every Michael Cera movie. You can watch custom videos from a few bands as well. Other than that, I’m not entirely sure why the site exists.

Music Matters