AT&T might have done well to keep quiet about Verizon’s “map for that” ads. Since bringing a lawsuit concerning the original commercial, Verizon has launched three more ads, all bearing the same message: AT&T’s network sucks. It’s not that the message is anything new, but AT&T has made it clear that network quality is a pressure point, and now Verizon’s going to squeeze.

The new ads will likely air all through the holidays since they’re all about Christmas. In one the iPhone ends up on the island of misfit toys, not fitting in until it shows its new friends the AT&T 3G coverage map. That one works on two levels, digging at AT&T and reminding Apple that Verizon still really wants the iPhone.

The second ad turns the naughty gift from coal into AT&T’s network, and the third features a man having a Blue Christmas (yes, the song runs in the background) until he walks home to find a festive red package sitting on his front porch.

The last two ads sound like the usual competition bashing you see in any industry, but that the commercials have so much truth behind them makes them devastatingly effective. Talk to anyone with an iPhone and you’ll hear about AT&T’s crap network. Apparently no one has mentioned to Big Blue that fixing their network would solve all kinds of problems, the least of which is this new ad campaign.