A research firm called Interpret recently did a study concerning smartphone purchase habits among consumers and found that getting phones into people’s heads makes a big difference. It’s not easy, though. In fact, Palm’s Pre and the iPhone 3GS are the only smartphones to have struck the balance between smart features, the cool factor, and increased productivity in a way that got people talking. Blackberry just didn’t make the cut.

The study is a mildly interesting read. It’s no surprise that getting people thinking about a phone is key to sales, but it’s strange that so few phones get it right. I was also really surprised to see that the Pre had done so well. It’s second only to the iPhone in terms of mindshare, though we know the sales aren’t even close. Looks like Sprint really scares people off or the Pre is just an afterthought in iPhone googoo-gahgah-land.

At least they’re new, right? Right. I’ve been waiting to see Palm’s App Catalog update for some time and now it has finally happened. Today Palm announced two new apps on their official blog. The updates come several weeks after the release of the WebOS SDK, and no doubt has Pre users salivating for more.

The first app, OpenTable, is what I consider the boring app. It provides you with real-time integration with the website, giving the user access to reservation data near your location and calendar integration. A whole lot of meh if you ask me.

The other, called Fliq Bookmarks, is an application that works with The Missing Sync to provide sync capabilities from your Mac’s Safari bookmarks to your Pre. For now it is Mac only, though PC should be coming soon. Maybe they’ll toss the Firefox users a bone, too? We can always hope.

Palm has finally released their WebOS SDK, giving developers a chance to enter a totally virgin app market. You can bet there are droves of programmers hoping to port their popular iPhone or Blackberry apps to Palm’s web-based OS and maybe make a quick buck. A few of them are already expressing some distaste with the SDK. Some of those developers may even be abandoning the platform before it gets started.

Why you ask? There are two glaring problems. The first is no OpenGL support. Palm was clear that the Pre was not going to be a gaming device. They plainly stated gaming would not be a focus for the phone any time in the near future, in fact, so this isn’t a huge surprise. It still sucks though, in that it limits games to some seriously ugly graphics.

The bigger problem, at least in terms of the number of applications affected, has to do with the phone’s accelerometer. For now, the SDK only allows accelerometer polling at 4Hz. What that means to the layman is the phone only checks its orientation 4 times per second. For smooth graphical transitions you need something on the order of 20Hz, bare minimum. For more advanced applications, like the kind that can measure velocity, you need 50-100Hz. An iPhone application called gMeter currently provides this function, and its actually the gMeter developer, Craig Hunter, who’s pointing this stuff out.

Both of these issues could be updated at some point down the line, but the future may be too late. Limiting a developer’s options doesn’t mean they’re going to find creative workarounds. For a lot of programmers, it means they won’t bother. And that sucks, because Palm has the first truly fresh app store in a couple years, something they could easily use to woo hungry developers.

The silver lining here may be that the App Catalog won’t even release new material until fall at the earliest. Maybe by then Palm will be ready to make some changes. From what they’ve done so far, though, you won’t find me holding my breath.

This is one app decision I understand from Palm. They released webOS 1.0.4, which fixes the security hole that made homebrew apps available. Yes, that also means homebrew apps are no longer available.

This one’s probably a good thing, because that security hole was kinda huge. It allowed users to install applications via a link in the email. Still, it sucks to kill the simple homebrew scene when the SDK for the app still isn’t live.

Users can still use previously installed homebrew applications, and of course there’s always rooting if you want to install your own applications. You can find a quick guide on rooting your Pre, with a quick and dirty Linux tut, at the pre dev wiki.

Remember how Palm and Sprint weren’t going to position the Pre against the iPhone? Because the Pre isn’t meant to run against the iPhone. Because it was was designed for its own subset of consumers, not iPhone malcontents. Because, because, because.

The world didn’t pay much attention to that plan, though, because frankly, the devices are similar enough for comparison and in the world of cellphones, it’s usually an either/or decision. Either I get an iPhone or I get a Pre. You get the idea.

Sprint has finally caved, taking their first shot straight at Apple’s face. They posted the ad at right on their Facebook page this week, which features the Pre leaning against a chewed-to-the-core Apple. As if they they thought the ad was a little too subtle, it also includes text like, “The Palm Pre does things the iPhone can’t. Run multiple applications at the same time with real-time updates and even save $1200 over two years.”

The ad does seem to be well timed, at least. Original iPhone contracts should be up right around now, and who knows, maybe the Pre will nab a few of those folks away from Apple, but I’m pretty unimpressed with their sales pitch. Run multiple applications? Like…all 30 of them at once? Pitching your multitasking is great if you have some sort of reasonable app selection, but 30? Why not remind people that you’ve got a full keyboard, a flash on the camera, a slick new operating system? Granted, the first two are obvious, but they’re benefits the customer will see immediately, not in six months when you finally release your SDK.