Recipe for Innovation – ZipList Mixed Lightly with Pinterest
I have an odd affection for Pinterest. While I tend to ignore other social sites like Facebook, Twitter and Foursquare for regular surfing, I can’t help but love the concept, design and user involvement of the site, and it always feels like every time I visit, I’m really finding something that catches my interest, even if it is just for a moment.
Of the various topic boards on Pinterest, the most continually interesting one has to be the food board. There’s a term out there called “food porn,” and it’s used when there is food that looks so good, and is so appealing to the eyes, that it causes a rush of endorphins that is the equivalent to looking at pornography. Well, the Pinterest food board is basically a hardcore food porn website, as pinners use it to find and share the best looking food on the web. If you’re smart, you’ll also learn to take advantage of the ability to click on the tantalizing food photos and get the recipe from the source site.
And now, thanks to the handy recipe-saving program ZipList’s new Pinterest-friendly features, you have even fewer reasons not to go recipe cruising on Pinterest. It’s as simple as this: You download the ZipList program and drag the “clip it” feature button to your bookmark toolbar. Then, you just find a tantalizing food image on Pinterest like this:
And you click the clip it button to bring up a screen that turns the image into an ingredient list like this:
From there, you can use the site’s mobile app to bring up your saved ingredient list while you’re at the store, so you can shop for exactly what you need to make the recipe. There’s even a notes feature, in case you want to write down the full step by step recipe for future reference.
The word from Pinterest is that 70% of users say that recipes are their most pinned topic. It’s no surprise, either, as the food industry is booming to the point that it’s being compared in some circles to the rock and roll revolution of the ’60s. So now is a great time to turn your solo food porn adventures into some hot, sweaty kitchen action as you use this program to help you take the bold step into the world of cooking for yourself.