iPad numbers herald the death of netbooks Posted by Jeff Morgan (05/26/2010 @ 5:41 pm) You had to see the death of the netbook. The little laptops are unbearably cramped, with crappy keyboards, tiny touchpads, and screen resolutions that could make even your grandparents beg for more. Netbooks were the lame intermediary while tablets waited for their messiah, and now that they have one, the tablets are taking over.
According to a study by Retrevo, some 70 percent of netbook buyers were courted by the iPad and 30 percent made the final commitment. Though those other 40 percent still stuck with their netbooks, I’d imagine the decision was largely financial. It’s hard to beat $200 for a semi-functional computer to kick around. It’s hard to put a price on not looking pretentious, too. That 30 percent isn’t exactly the blowout you might expect, but it is a signpost pointed at the heart of the netbook industry. Manufacturers like Dell would do well to pay attention. The great thing about netbooks was portability and nothing else. If you can get the portability with more interesting device, that netbook is going to start to look pretty crappy and you might want to look into a more powerful Lenovo notebook computer, or just go for the iPad if ultimate portability is what you’re looking for. What Chrome OS means for Microsoft Posted by Jeff Morgan (11/19/2009 @ 6:26 pm) Seems like every time Steve Ballmer has appeared for a Q&A over the past four months he’s been asked about Chrome OS at least once. His usual response is something like “Ah…erm…uh…well…WHY DO YOU NEED TWO OPERATING SYSTEMS?!?” Now that we know why Google wants two operating systems, and now that we see where Chrome OS fits in the OS marketplace, it’s easier to understand Ballmer’s, ah, consternation. Chrome OS is all about being fast and light, basically everything Windows isn’t, which makes it perfect for your everyday user. That could be really bad for Microsoft, considering the hordes of people who are unhappy with Windows but unwilling to pay for a Mac or bother with Linux.
But Google is only releasing Chrome on pre-selected hardware devices. There will be no download for your current netbook. There will be no install disc. If you want Chrome, you’ll have to buy a new machine. I was surprised to see Google take this path because it really limits the initial install base. I know a lot of people who would love to drop Chrome on a separate partition, if only to give it a shot. Those same people are highly unlikely to buy a new machine for the OS, though. The only way the hardware limitation makes sense is that it controls the Chrome experience for users in the same way Apple controls the OS X experience. Approved hardware should ensure a positive initial experience for every user, giving Chrome the kind of word-of-mouth power it needs behind the marketing. Now obviously the most appropriate place for Chrome is the netbook market, where computers are designed with basic tasks in mind. By stripping down the specs, manufacturers are able to offer netbooks at unprecedented prices, something consumers have really loved. I’ll avoid extended discussion about the sole merit of netbooks being price, because I think that should be clear to everyone at this point (laptops at the netbook price sell just as well as netbooks these days). Chrome allows manufacturers to drive costs even lower because there is no “Microsoft Tax.” Imagine a netbook plunging to $199 (ignore Black Friday deals for a moment). You wouldn’t be able to keep those things on the shelf. Hell, I’d get one just to stream content to my TV. At that price point, more consumers would likely be willing to give the new operating system a try, especially if it sports the Google brand. Google isn’t aiming for an overnight coup with Chrome, just a nice, slow bleed. By slowly turning money-conscious consumers toward a simpler operating system, Google can leech people away from Microsoft from the bottom up. Granted, Chrome isn’t going to replace Windows for the people who want to play Modern Warfare 2, at least not on their gaming rig. But even those guys need a laptop, and $199 looks a lot better than anything running Windows. Chrome OS is all about the web Posted by Jeff Morgan (11/19/2009 @ 1:57 pm) Google had its official Chrome OS reveal today, finally giving us some screenshots and a whole lot of Q&A to dig through over the coming weeks. YouTube is flooded with new footage of the OS in action, so I’ll leave you to watch it while I cover the more general details here.
First and foremost, Chrome OS is about speed. “We want Google Chrome OS to be blazingly fast,” said Sundar Pichai, Google’s VP of product management. It should be so fast that it will be able “to boot up like a TV,” according to Pichai. If you’re trying to figure out whether or not your TV has a boot time, just think of the time it takes for the screen to warm up to fully vibrant color. That’s how quickly Chrome will go from pressing the power button to ready to check email. About 7 seconds. Now that’s fast. Most of that speed comes from the shift to web applications from traditional local applications. Everything in Chrome OS will be managed on the web, even Photoshop-like functionality (though that will come at a later date). For consumers it means no more software updates or hardware backups. The first will be nice, but I’m sure people will have trouble getting used to trusting their data to Google (let’s just avoid the discussion of how that’s already the case, shall we?). A lot of people wondered why Google would need two operating systems. The company says that Chrome OS is all about the web, while Android is more app-oriented. Chrome, much to my surprise, won’t support any Android apps. Pichai and Sergei Brin were pretty clear about the intentions for Chrome – that it’s all web, all the time – and that it won’t share in Android’s Marketplace. Check the gallery at Gizmodo for some official screenshots. Michael Dell taking pot shots at PCs fastest-growing market Posted by Jeff Morgan (10/14/2009 @ 9:11 pm) I hate to call netbooks a section of the PC market. They’re just laptops. Small laptops. That’s all. The world’s great surprise at the success of the netbook makes as little sense to me as defining these little laptops as their own section of the market does. We’re in a recession and the machines are cheap. It’s also not a secret that computers usually deliver more than most consumers ever need. Smaller, less-powerful laptops are a welcome deviation from that course. So why is Michael Dell bashing the tiny PCs?
Speaking at a dinner party in Silicon Valley last night, Dell said user excitement with netbooks lasts all of 36 hours. Dell says users long for their larger screens, their bigger keyboards, shortly after the netbook thrill passes. “We see a fair amount of customers not really being that satisfied with the smaller screen and the lower performance, unless it’s like a secondary machine or it’s (a) very first machine and the expectations are low,” said Dell. “But as a replacement machine for an experienced user, it’s not what we’d recommend. It’s not a good experience, and we don’t see users very happy with those.” It’s a strange sentiment from the CEO of a company that has a full line of netbooks for sale. Apparently this was Dell’s way of saying his company can give a customer options, that it can meet any need. As Don Reisinger at CNet pointed out, netbook sales have gone up 264% in Q2 over last year, while notebook sales dropped 14%. Mr. Dell would likely do well to consider those numbers when making sweeping statements about the future of the computer market. |