Tag: mini 10

Dell pulls its Jersey Shore sponsorship

Jersey Shore cast.Now that several episodes of MTV’s reality series Jersey Shore have run, advertisers are running scared. Dell is the latest in a group of sponsors who have decided to pull support from the show, citing the stereotypes around which the entire show is based.

Really, Dell, what did you expect? The show is called Jersey Shore. Just look at that cast. Just look at those people. And yes, I mean those people, as in a group of individuals who are so thick-skulled that they’ve created and perpetuated a culture around a totally ridiculous lifestyle. There’s a guy who has named his abs (and seemingly everything else in sight) “the situation.” This is prime TV fodder, especially for MTV’s demographic.

The official word from Dell is that the company does not, “condone or support ethnic bashing in any form.” Way to take the high ground, guys. I’m sure it would have been impossible to predict the content of that show.

Source: TMZ

Michael Dell taking pot shots at PCs fastest-growing market

Michael Dell.I hate to call netbooks a section of the PC market. They’re just laptops. Small laptops. That’s all. The world’s great surprise at the success of the netbook makes as little sense to me as defining these little laptops as their own section of the market does. We’re in a recession and the machines are cheap. It’s also not a secret that computers usually deliver more than most consumers ever need. Smaller, less-powerful laptops are a welcome deviation from that course. So why is Michael Dell bashing the tiny PCs?

Speaking at a dinner party in Silicon Valley last night, Dell said user excitement with netbooks lasts all of 36 hours. Dell says users long for their larger screens, their bigger keyboards, shortly after the netbook thrill passes. “We see a fair amount of customers not really being that satisfied with the smaller screen and the lower performance, unless it’s like a secondary machine or it’s (a) very first machine and the expectations are low,” said Dell. “But as a replacement machine for an experienced user, it’s not what we’d recommend. It’s not a good experience, and we don’t see users very happy with those.”

It’s a strange sentiment from the CEO of a company that has a full line of netbooks for sale. Apparently this was Dell’s way of saying his company can give a customer options, that it can meet any need. As Don Reisinger at CNet pointed out, netbook sales have gone up 264% in Q2 over last year, while notebook sales dropped 14%. Mr. Dell would likely do well to consider those numbers when making sweeping statements about the future of the computer market.

What the Hell is Happening at Dell (v2.0)?

Dell having some problems.

I made a post a couple days ago about the downright zany information leaks about an upcoming MID from Dell. Employee comments were all over the place, which made it hard to figure out if Dell has been blowing particles of mercury through their air ducts or if they’re just panicking over their slippery market share. There’s more news this week, which has me leaning toward the mercury theory. I’ll start with the least crazy of the two.

Yesterday Dell announced a new option for their popular Mini line of netbooks: the Wireless 700 card. The card adds $69 to the price and adds GPS capability to your handy little netbook. Alan Sicher, senior wireless product manager at Dell, had this to say:

Smartphones already have GPS capabilities. We are now bringing it to…

Okay, stop. Yes. Smartphones already have GPS. So why are you putting it on netbooks? More and more phones, smart or otherwise, are adding GPS capabilities every day, with increasingly robust feature lists. Sorry I interrupted.

We are now bringing it to netbooks so the devices know where you are and can help you where you want to go.

Alright, stop. I’m going to cannibalize an old photographer’s saying for the sake of argument here. The best GPS is the one you have with you. Why would I want to carry a netbook when my phone can do what you’re suggesting? Can you imagine walking around downtown with your netbook out? People would wonder if you’d found Zack Morris’ old smartphone.
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