Instapaper sales show slow Verizon iPhone adoption from new customers

Verizon iPhone launch

There was such a clamor leading up to the Verizon iPhone launch that you’d think it would be the only thing the world is talking about. Instead, it’s been pretty quiet since the launch, which has everyone wondering, how good was the launch?

If you see things how Marco Arment, founder of the popular Instapaper app for multiple mobile platforms, the Verizon iPhone is selling mostly to existing iPhone customers. Arment used the sales of his own application, which are historically fairly steady, to analyze the current level of Verizon iPhone sales.

Here are the basics from his blog:

Since my ranks rarely change significantly, the resulting sales volumes seem to track the entire App Store’s volume. In other words, since my rank is held mostly constant, but my sales vary, it’s reasonable to extrapolate that trends in my sales indicate approximate trends in the entire App Store market.

The results are fairly obvious: I see huge spikes whenever there’s a new iPhone, iPod Touch, or iPad released, whenever they become available in a major new country, or whenever there’s a major reason for people to buy a lot of them (like the holidays).

Arment hasn’t seen any spikes surrounding the Verizon iPhone release, though. In fact, things have been surprisingly moderate. Arment’s own theory about slow adaptation among Verizon customers seems spot on to me. He thinks most of early adapters are the hardcore smartphone nerds. These are the people that wait in lines and stay up until 3AM to pre-order. These are people who put up with AT&T just so they could have the iPhone.

The next wave of iPhone owners are the casuals – people who have seen the phone and liked it but aren’t in any real hurry to buy one. Casual users always take longer to adapt new tech and the Verizon iPhone won’t likely be an exception.

  

Verizon officially gets the iPhone – available February 10th

Verizon iPhone.

It is finally, really, actually, verifiably true: Verizon will officially offer the iPhone starting February 10th of this year. Lowell McAdam made the announcement from New York this morning, saying, “If the press write something long enough, eventually it comes true. We’re very very excited about our announcement today.”

It is definitely exciting news. People have been waiting a very long time for this kind of announcement, though personally, I won’t be switching. Not yet anyway.

For one thing, Verizon’s network will be slower. More reliable? Sure, but still slower. I live in a small town in North Carolina and I rarely see service congestion on my iPhone. While AT&T is definitely unreliable in other parts of the world, it’s just fine here. My data is snappy and I rarely drop calls. The only reason to switch would be in network calling to the rest of my family, but I have enough rollover minutes saved up to more than accommodate my dialing habits.

At the very earliest, I’d think about switching in June of 2012. By then, the iPhone 6 should be out, and Verizon’s network should be fast enough to warrant the change. I’ll also, god willing, be living in a different part of the country, and I’d like the assurance that I’ll have a reliable network there.

There is one extremely compelling reason to switch, even if you aren’t having network trouble. The Verizon iPhone will allow you to create a Wi-Fi hotspot. After traveling near the holidays and getting stuck in airports with $7/hour internet fees, I would love few things more than the ability to use my phone as a hotspot. I would say that AT&T will get this feature soon, but the truth is it probably won’t. AT&T has enough data trouble as it is. Clogging its network with more data means reliability will likely take another hit, something AT&T can’t really afford. We’ll see how Verizon handles the iPhone data load.

  

AT&T Plans HSPA and 4G Rollout

4G speeds.This late-May/early-June continues to be the focal point of activity for wireless carriers and phone manufacturers alike. On the heels of big news for Sprint, big news for Verizon (with some bad news for Sprint), and potential big news from Apple and AT&T, the iPhone’s carrier announced to plans to begin network upgrades in anticipation of future high-speed technologies.

AT&T has officially announced both 3G upgrades and 4G rollouts over the course of the next two years. The company’s 3G improvements include adopting the HSPA 7.2 standard, which would effectively double current 3G speeds. As for 4G, AT&T plans to begin testing of their LTE network in 2010 with a consumer-level rollout in 2011.

The announcement comes as no surprise, particularly with Verizon introducing similar upgrade plans. AT&T no doubt wants to hold onto iPhone exclusivity as long as possible. Showing some initiative for higher speed access might keep the dogs at bay for now, but certainly not for long.