There’s been a lot of talk about the iPad and its potential to revolutionize the publishing industry. I’ve never really bought it, though I couldn’t always say why. I didn’t think the new form would really encourage publishers to change all that much. Penguin proved me wrong in its discussion of new iPad content, but even Penguin didn’t completely sway me. This article by a book designer named Craig Mod did.

Craig’s whole point is that the iPad not only offers something new, it offers something very old – the experience of reading an actual book. His position is that the iPad preserves the book by more realistically allowing publishers to port their published form, books, onto a new device. The Kindle could only approximate things with its black and white display. By contrast (wink, wink), the iPad’s full color gives publishers the tools they’ve always had for creating rich content experiences. The arrival of links and what we now consider “content-rich” experiences are just icing on the cake.

His article offers a long and winding history of designing books and the kind of thought that goes into a reading experience. It’s worth reading for anyone interested in the future of the written word and/or a passion for creating consumable content.

Source: @craigmod