What every manufacturer wants is solid brand recognition. When a product becomes a recognizable brand, the buying public recognizes it for the sum of attributes that is historically associated with the product. Hopefully in a good way. Take the crest that has adorned Cadillacs for over a century. When most people see the Cadillac crest, they usually think of large, luxury American sedans with all the creature comforts. And the owners? Generally older and in most cases retired.
Automobile and truck tires are made up of a few dozen materials but the main three are: natural rubber, synthetic rubber and carbon-black. Let’s look at the sources of these three primary materials.
Driving at night is dangerous. The reasons are obvious: poor vision on dark highways, obstacles that are recognized too late, wrong judgement of speed, driving into oncoming headlights -and all of this possibly exacerbated by wet, reflecting road surfaces. Fortunately, there is a technology solution coming our way that can make these driving conditions less difficult. Let’s take a look.
The 1920s were a time of great economic growth in the United States and, because of this, by the late 1920s many American automakers were preparing new, ultra-luxury cars. It was during this time that Cadillac, one of the finest automotive makes in the world, released the first V16 engine. It was a jaw-dropping advancement in automotive technology and led to others soon jumping on the V16 bandwagon.
What does it take to stop a 1950s, four-ton limousine that just so happens to be carrying the leader of the free world? If you answered “good brakes,” you’d be right. And, there’s quite a story behind the brakes on the Chrysler limousine used by president Dwight (Ike) Eisenhower. You might say that Ike’s preference for Chryslers had a profound effect on the design of automotive brakes throughout the World.
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