When Howard Stringer took over at Sony four years ago, they charged him with a hefty task: revitalize the company and resuscitate the brand. He’s been struggling to do so ever since.
Today the New York Times reported the number Sony has put to Stringer’s troubles: $388 million. In the red.
Now it’s no secret that Sony has been struggling. They’re getting pmeled in the video game market and soundly beaten with just about every other product they meant to sell competitively. Sony’s bright light is that they’re a world class company and they’ve made their name on innovative products. They can come back from what’s really a mild slump in their massive sales.
Thing is, they need to turn things around yesterday. I can’t say if that means getting rid of Stringer but Sony needs to take advantage of the fact that everyone is struggling and use their massive resources to turn the brand around.
