Wait, what? That was exactly my response when I first read the news that JetBlue was introducing new technology for in-flight Wi-Fi service, a new technology called a satellite. For those of you who can’t detect sarcasm, satellites aren’t new. They’ve been around a very long time. For some reason, it has taken this long for an airline to use satellite signals to deliver Wi-Fi access on a plane. Airlines currently offering Wi-Fi services get their signal from the ground.

Don’t get me wrong, I think it’s great that this is becoming more widespread. I don’t fly often, but when I do it certainly would be nice to keep up on some reading or even do a little bit of work. This serves to prove, though, just how in-the-box many industries are when it comes to modernizing their services. You’re 35,000 feet up with a clear shot at the upper atmosphere – why in god’s name would you use anything other than a satellite?