There were few things that frustrated me about Starbucks quite as much as its Wi-Fi policy. There was the weird smell, the pervasive corporate atmosphere, the hipsterier-than-thou baristas, but none of it really held a candle to the fact that I had to pay for Wi-Fi if I was in a Starbucks.

It looks like the coffee chain has finally caught on and will be rolling out free Wi-Fi for all customers starting July 1. The catch (you knew there would be one)? Starbucks will be using the service to roll out all sorts of targeted media trash for your unsolicited enjoyment.

Really, it probably won’t be so bad. There won’t be any advertising, just free versions of Starbucks-approved WSJ, NYT and other publishers’ content. You’ll get access to the Starbucks iTunes download of the week as well.