We can pretty much guarantee this latest marketing campaign from Sony Ericsson will end in all sorts of fail. It starts with a web campaign, apparently called “Put Your Ears In Control.” The site features a goofy looking animated character with just one sentence across the screen:

Come back here on the 21st of September to see how the way you listen to music changes forever.

I know this sort of language isn’t exactly rare in the tech world, but give me a break. Forever? Hell, changes? This would have to be something truly radical to make the kind of impact the webpage suggests. I literally have no idea what Sony Ericsson could be talking about. Even if Sony put all the power of the Walkman behind whatever device will probably be launched, it still wouldn’t change much, and most certainly not the way I listen to music or the forever of that hobby.

Check back on the 21st for more of me mocking Sony Ericsson for making ridiculous statements about an underwhelming device.