According to Sony CFO Nobuyuki Oneda, the cost of Sony’s Playstation 3 is still 10% higher than the price. In the US that means Sony is losing $40 on every PS3 they sell. It’s certainly no secret that consoles typically follow this pricing pattern on launch, but to still be losing after two and a half years is surprising.

Of course things could be worse. Just a year ago the cost-to-price ratio was an estimated $100 loss per system. Then again, the PS2 did just sell more units than the PS3 last month as a result of a PS2 price drop. Rumors suggest a similar cut could be coming to the PS3 which would set the cost-to-price rift back up to serious levels. So maybe things couldn’t be a whole lot worse. Hopefully Sony has something big in store for E3.