A research firm called Interpret recently did a study concerning smartphone purchase habits among consumers and found that getting phones into people’s heads makes a big difference. It’s not easy, though. In fact, Palm’s Pre and the iPhone 3GS are the only smartphones to have struck the balance between smart features, the cool factor, and increased productivity in a way that got people talking. Blackberry just didn’t make the cut.
The study is a mildly interesting read. It’s no surprise that getting people thinking about a phone is key to sales, but it’s strange that so few phones get it right. I was also really surprised to see that the Pre had done so well. It’s second only to the iPhone in terms of mindshare, though we know the sales aren’t even close. Looks like Sprint really scares people off or the Pre is just an afterthought in iPhone googoo-gahgah-land.
