Remember how Palm and Sprint weren’t going to position the Pre against the iPhone? Because the Pre isn’t meant to run against the iPhone. Because it was was designed for its own subset of consumers, not iPhone malcontents. Because, because, because.
The world didn’t pay much attention to that plan, though, because frankly, the devices are similar enough for comparison and in the world of cellphones, it’s usually an either/or decision. Either I get an iPhone or I get a Pre. You get the idea.
Sprint has finally caved, taking their first shot straight at Apple’s face. They posted the ad at right on their Facebook page this week, which features the Pre leaning against a chewed-to-the-core Apple. As if they they thought the ad was a little too subtle, it also includes text like, “The Palm Pre does things the iPhone can’t. Run multiple applications at the same time with real-time updates and even save $1200 over two years.”
The ad does seem to be well timed, at least. Original iPhone contracts should be up right around now, and who knows, maybe the Pre will nab a few of those folks away from Apple, but I’m pretty unimpressed with their sales pitch. Run multiple applications? Like…all 30 of them at once? Pitching your multitasking is great if you have some sort of reasonable app selection, but 30? Why not remind people that you’ve got a full keyboard, a flash on the camera, a slick new operating system? Granted, the first two are obvious, but they’re benefits the customer will see immediately, not in six months when you finally release your SDK.
