AT&T plans to rollout free Wi-Fi across Times Square as a test bed for traffic offloading. The idea is that all those crazy people stomping around one of the most active city hubs will use the Wi-Fi network to upload pictures and Facebook posts and shoot off emails to mom and dad about their visit to the Big Apple, instead of relying on AT&T 3G. The result would be thousands of gigs of data traversing a much wider pipeline, giving you the chance to, I dunno, make a reliable phone call for a change.

The only thing is, the network has to actually work. I can see this thing getting a solid rollout and then bombing, which will undoubtedly result in a big data push as angry users send their rants to Facebook, Twitter, and WordPress accounts, all back on the old 3G pipeline. Done right, though, this could be a huge boost to congested network performance. Remind me again, why did it take until 2010 for this become a reality?

Photo from: Declan McCullagh

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