The firm released a report entitled, ““How will psychologists describe the iPhone syndrome in the future?” this Friday, and it’s a decidedly strange read. The report opens with an anecdote just about everyone can agree with: “It is no secret that there has been a great deal of hype surrounding the iPhone and it is also no secret that Apple probably has the most loyal and fantastic customers in the world.” From there Strand posits that iPhone customers look past the phone’s shortcomings and go on to defend the worst parts of the device to the phone’s critics.

“When we examine the iPhone users’ arguments defending the iPhone, it reminds us of the famous Stockholm Syndrome – a term that was invented by psychologists after a hostage drama in Stockholm. Here hostages reacted to the psychological pressure they were experiencing, by defending the people that had held them hostage for 6 days,” reads the report.

It’s definitely a different take on what most people write off as fanboyism. You have to wonder, though, what you would call the fact that millions of cellular customers continue to purchase and pay for phones and services they are unhappy with. Bearing that in mind, it’s tough to fault anyone for defending one of the best phones on the market. Or is that just my SS flaring up?

Source: 9to5 Mac

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